Marketers are always searching for the next strategy they can try to get more customers in the door and build awareness of a company’s brand. Using beacons is one of these new strategies that marketers are trying and, it seems, not having much luck with.Read More
We get that inbound marketing is "all the rage" these days, but does it truly perform better than outbound strategies? Let’s breakdown outbound marketing and see its effects versus inbound.Read More
5 Things You Can Start Doing Now to Rank Higher on Search Engines
Many people know that SEO (search engine optimization) is important, but doing it yourself may seem like a daunting task that is overly complicated and time-consuming. When over half of all website traffic comes from organic search, you need to be sure you have a strategy in place to attract that traffic.Read More
Small business owners are constantly faced with the challenge of finding new customers. When time and money are tight, prioritizing marketing efforts can be tough. Blogging is a simple way to expose your business to more leads and increase traffic. Improve SEO rankings, credibility, brand awareness and more by maintaining a blog.Read More
With over 300 million users, LinkedIn is the largest professional network and third most popular social platform overall. Last year, LinkedIn announced that it was opening up its publishing platform, Pulse, to the public. This offered a new way to reach a massive audience and anyone could do it.Read More
Your content is what introduces your company to a potential buyer. That first impression determines whether a prospect is going to move to the next step in the buying process or go somewhere else for a product or service you offer.
Because your content is so important in getting leads and converting those leads into customers, you need to be absolutely sure that your content speaks to the right audience. For B2Bs and B2Cs, the purchasing process is very different. The tone of your content and the information included in it should take into account which audience you’re targeting.Read More
When you’re trying to get a business off the ground, you can’t afford to spend hundreds or thousands of dollars on marketing software each month. When the typical solution costs $800-$2000 per month, you need a way to be able to do everything that an all-in-one solution might offer at virtually no cost. Luckily, there are lots of great tools out there that are available for next to nothing and they offer some pretty fantastic features.Read More
The Fourth of July means barbeques, beach weather and, of course, fireworks. It’s hard not to be attracted by the bright colors and beautiful bursts of fireworks on Independence Day. They grab your attention and stand out in a way that makes you think: wouldn’t it be nice if you could get people to notice your product or service in the same way?Read More
WordPress is one of the most popular publishing, CMS and blogging platforms out there. As of early 2014, there were over 74.6 million sites that depend on WordPress, and 22 percent of new U.S. registered domains run on it. While its popularity can be chalked up to several factors, it’s mainly because of its simplicity, intuitive features and the ease in which users can create professional looking websites.
On top of this, developers are constantly creating and tweaking thousands of plugins so users can customize their sites. One area of emphasis is SEO, and much effort has been placed on creating plugins that are designed to appease search engines. So if you’re looking to improve your rankings, you should check out these top WordPress SEO plugins.Read More
Pinterest is a network that many businesses have chosen to incorporate into their social media marketing efforts. Although it doesn’t get the attention that Facebook and Twitter do, some experts think that it’s catching up on these social media titans. One recent feature that was added is Pinterest Analytics, which provides a variety of data to gain key insights into your campaign performance. Here are the basics of this new analytics feature and some ways your business can take advantage of it.
Creating rapport and gaining trust from consumers plays a huge role in generating leads and
ultimately making sales. In today’s world, this isn’t always easy to achieve and many consumers have an inherent skepticism of some companies. For this reason, it’s important to win over your audience and break through any barriers that might prevent them from wanting your products or services.
In years past, the education industry didn’t typically need to perform marketing because
demand outweighed supply. There was an ongoing cycle of new students replacing graduates, and educators didn’t need to focus their efforts on replenishment.
You are marketing a new technology that you believe in and know could be of great use to consumers. Unfortunately, your target market might be skeptical of a new product or service. In today’s digital world, it is more important than ever to build trust and authentic relationships with potential clients through social media. If you are looking for a way to establish your company as an authority in your industry…the answer is Google+.
If you’re in any way involved with the inbound marketing of your company or brand, then you have probably considered outsourcing your social media management. And if you have chosen not to, you probably have experienced the following scenario…You tell yourself, “We can keep up with this. It’s easy! We’ll just have each team member post once a week.” Or maybe you’ve even attempted to keep up with it all on your own. Maybe a month or even a few weeks down the road, your “campaign” has fizzled and you are left feeling defeated and frustrated.
Technology has come a long way in recent years and a CRM solution is a popular way to manage a company’s customer database. According to Inc.com, “the term CRM describes methodologies, software, and often, Internet capabilities designed to help businesses manage customer relationships in an organized fashion.” With different platforms offering a variety of features and a large degree of customization, it’s necessary to know what you need before choosing a vendor. Here are four universal features to look for in a CRM solution.Read More
Do you believe in the power of social media? Or do you find yourself skeptical of the benefits it can provide for your company? Here’s a fact that might change your mind—social media has a 100% higher lead-to-close rate than outbound marketing. The reason? Well, social media and lead generation really are like two peas in a pod. In fact, when done correctly, social media can be critical at every step of your inbound marketing strategy.
A Customer Relationship Management or CRM solution is something that more businesses are choosing to implement across many industries.
The Hummingbird has landed, and though the last few Google updates have spelled trouble for the way things were being done with SEO and Internet marketing, this one promises to make everybody’s life a little easier. The main focuses of Hummingbird are more precise, conversational searching and increasing mobile web presence. Along with Hummingbird came Secure Search, which may make a big impact on SEO keyword-based sites everywhere.
You don't always get what you pay for on the web, sometimes you get a lot more. Take, for example, the expanding list of tools designed by Google. While Google Maps and Google Plus may be the first thing that you think of when it comes to Google tools, there’s actually a growing suite of products that can help professional marketers do their job better. Whether you’re handling marketing in house or working with an inbound marketing partner, Google can help.
Penguin changed the SEO game in 2012, paving the way for the extinction of the SEO-stuffed website. Since then, increasingly intelligent algorithms – like the recent Hummingbird update - have been installed that can not only detect gamed websites full of senseless SEO, but websites with poor spelling, grammar and nonsensical content. Cheating the system might have been the norm two years ago, but today, your website needs more than just keywords to make an impact with users and search engines alike.
Holding on to tradition is important – it helps us remember where we came from and honor those people who made today possible – but when traditions get in the way of progress, they need to be retooled or discarded. The same is true for your school's marketing. Sure, you've done things the same way for a long time, but the education market is becoming increasingly competitive as students seek out customized solutions for their education needs. Your school's marketing must stay relevant in today's tech-driven world – here are five reasons why your marketing needs to change.
Your website is a valuable part of your marketing package, no matter what kind of business you're in. Whether you sell cotton seeds or windmills, your website answers questions about your product, shows prospective customers how to purchase and gives them a little something extra for their time. Somehow, it has become standard practice to completely redesign commercial websites every 18 to 24 months, but does your website really need to be redesigned?
Like any form of marketing, the best practices for B2B change over time do to new tools and approaches. Managing inbound marketing – especially content – has become increasingly important to B2Bs, as the Content Marketing Institute’s latest B2B benchmarks, budgets and trends report showed.
Worried about how Google Hummingbird will affect your search rankings and organic traffic? It might not be as bad as you think. Hummingbird has been active for at least a full month now, which means that if you haven't been affected yet, you probably won't be—at least not in the immediate future. If you have been affected, there are ways to regain your standing.
Launching into a strategic social media marketing campaign can help you increase your brand’s strength, improve name recognition and get more ideally qualified leads into your pipeline. But what constitutes “good social media marketing”? It has to do with what you are measuring and why.
Last time, we covered the news about Google’s secure search and what it means for targeted SEO campaigns. If you’re in the tech industry, you’ve probably been dealing with incomplete incoming traffic keyword data for some time now. According to BrightEdge’s research, the tech industry has had the highest rate of “not provided” keywords since the inception of Google Secure Search in 2010.
It seems like Google is regularly shaking up the search engine optimization game, and their latest announcement is no different. Although Google launched encrypted search almost three years ago, recent changes make this setting even more important for marketers to pay attention to. If you care about your search engine results, here’s what you need to know.
There’s a science to getting your audience to take action on your website. It’s a bit like creating a formula. You put together certain elements and then – voila – you have predictable and repeatable results.
Inbound marketing isn’t a tactic or step to take in your business goals. It represents a fundamental shift in the way that marketing is done. It’s based in the way people want to buy and the way that they get information. This isn’t a theory. This is fact.
Your website isn’t just an online brochure for your education company. Whether you’re a private school, curriculum publisher or software producer, your website can play an important role in your sales, sign ups and leads.
As the second biggest social network worldwide, Google+ deserves your attention. But entering any social network as a brand without a plan is foolish. You need to understand the nuances of the platform so you can maximize your results and minimize your time.
You’re ready to adopt an inbound approach. You’ve read the stats, are persuaded by the case studies and have even started to blog. But inbound marketing is a lot more than blogging or using social media. Inbound marketing is a step by step process that will create a specific path from stranger to prospect to customer to advocate.
If you want your site to rank well on Google (or any other search engine), you’re going to need content to get you there. Increasingly, content and content marketing are playing more important roles in the SEO process. While keyword rich content has always been important other factors – like the see your website.
Content marketing is WORK. There’s no denying that. Although inbound lead generation strategies are a lot more cost effective than traditional outbound channels, it doesn’t mean that there isn’t work involved. From strategy to creation to distribution, there are many steps that go into successful content marketing.
So you’ve decided to outsource inbound marketing. Congrats on taking a step toward better business results – and less headaches from trying to manage it internally. As great as outsourcing inbound marketing can be, it’s not without its own set of challenges.
The inbound marketing revolution means that your brand is publishing and producing more than it ever has before – and as a result, there is more data to work with. Once you’ve established your business goals, created an inbound marketing strategy and implemented the strategy through strategic content and social media marketing, you need to figure out what all of those pieces are doing for your business.
Inbound marketing represents in a fundamental shift in the way that marketing is done – and it’s all in order to meet the needs of today’s customers. But inbound marketing doesn’t happen in a vacuum – it has to lead to sales. Since today’s customers want to be marketed to differently, it follows that they want to be sold to differently too.
Content marketing services are in high demand – and for good reason: they help businesses meet key objectives.
Contrary to what many in the education field believe, banner ads and online sponsorships aren't the only way to market your tutoring service, educational software, or private school online.
If you really want to sell your product or services online, you can't rely on traditional sales and marketing/branding efforts alone. The sale often goes not to the business with the best marketing or even the/ best offering, but instead to the business who has won the market's trust and appreciation via useful content.
Effective inbound marketing campaigns can’t be crafted out of the spare time and minimal knowledge of one of your current employees. Squeezing marketing tasks into their already busy schedule can cause problems for their productivity and for your marketing effectiveness.
Inbound marketing follows a step by step process to create visitors, leads, customers and promoters of your brand and offerings. It’s a tall order to start with strangers and move them all the way to active promoters who recommend your brand to other people. There are five major steps involved:
What counts as good content marketing for a mid-level budget? Your strategy should employ a balance of your strengths (speed and focus on good content) while avoiding things that businesses with large budgets might do better (such as trying to cover every aspect of your market’s concerns).
If you’re ready to get started with inbound marketing, you need great content. But you don’t have to start from scratch. You probably have more existing content than you realize.
If you’re marketing online, you know these things:
According to Customer Think’s research, 56% of B2B businesses are increasing their marketing spending on social media this year. This means that the chances your competitors are growing mature, lead generation social programs is very high. You owe it to the growth of your company to consider how social fits into your marketing plan, and how you can leverage it.
If your business doesn't have a big social media presence, chances are you've been advised to get one. And while there has been a certain amount of hype around “going social”, there is also a very concrete reality behind the hype.