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How Brands Can Benefit from Teaching

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Creating rapport and gaining trust from consumers plays a huge role in generating leads and
ultimately making sales. In today’s world, this isn’t always easy to achieve and many consumers have an inherent skepticism of some companies. For this reason, it’s important to win over your audience and break through any barriers that might prevent them from wanting your products or services. 

One effective technique is to educate consumers and share your knowledge. By answering their questions and solving their problems, you can gradually build trust and earn a positive reputation within your industry. With so many mediums for content creation, it’s never been easier to connect in this way. Let’s now explore how brands can benefit from teaching and discuss some mediums you can utilize. 

3 Essential Questions Educators Need to Ask Before Marketing

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In years past, the education industry didn’t typically need to perform marketing because
demand outweighed supply. There was an ongoing cycle of new students replacing graduates, and educators didn’t need to focus their efforts on replenishment. 

However, there are now more institutions than ever offering specialized programs. This has led to increased competition and the need for an effective marketing campaign. Here are three essential questions educators need to ask before marketing can begin. 

Google+ and Your Technology Marketing: What You Need to Know Now

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You are marketing a new technology that you believe in and know could be of great use to consumers. Unfortunately, your target market might be skeptical of a new product or service. In today’s digital world, it is more important than ever to build trust and authentic relationships with potential clients through social media. If you are looking for a way to establish your company as an authority in your industry…the answer is Google+.

Why Professional Social Media Management is a Must

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If you’re in any way involved with the inbound marketing of your company or brand, then you have probably considered outsourcing your social media management. And if you have chosen not to, you probably have experienced the following scenario…You tell yourself, “We can keep up with this. It’s easy! We’ll just have each team member post once a week.” Or maybe you’ve even attempted to keep up with it all on your own. Maybe a month or even a few weeks down the road, your “campaign” has fizzled and you are left feeling defeated and frustrated.

What to Look for in a CRM Solution

describe the imageTechnology has come a long way in recent years and a CRM solution is a popular way to manage a company’s customer database. According to, “the term CRM describes methodologies, software, and often, Internet capabilities designed to help businesses manage customer relationships in an organized fashion.” With different platforms offering a variety of features and a large degree of customization, it’s necessary to know what you need before choosing a vendor. Here are four universal features to look for in a CRM solution.

1) Cloud-based Platform

The cloud has become an integral part of operations for many of today’s businesses because of its efficiency and ability to save time. By choosing a cloud-based platform, you can access your CRM database from practically anywhere in the world with a stable Internet connection. When there are inevitable upgrades required, the vendor will complete them for you so you can stay on the cutting edge without having to make new installations. By centralizing your company’s data, a cloud-based platform also makes it easy share information with team members conveniently in a secure virtual environment.

2) Social Media Integration

Marketing via social networks has become the cornerstone of many company’s campaigns. This inbound marketing technique is not only cost-effective, but is an excellent way to reach thousands or even millions of customers. Accordingly, it’s ideal for a CRM solution to sync up with sites like Facebook, Twitter and Google+. This allows you to track your campaign and get a better sense of customer feedback. You can catch negative feedback quickly and address the issue and capitalize on positive feedback.

3) Mobile Capabilities

If you and your team members are always on the go and want to get tasks done on multiple devices like laptops, tablets and smartphones, having mobile features is a must. A quality platform can be accessed on the device of your choosing and allow you to accomplish the same tasks that you would on a traditional desktop. This way you won’t be limited by location and the overall output of your team should increase.

4) Technical Support

Finally, it’s important to have 24/7 access to top notch tech support. Ideally, this will come at no added charge and there will be a minimal wait time whenever you need help. Because nearly every form of technology is bound to experience some glitches at some point, this will help you resolve any issues that arise with limited downtime. Although every business will have different needs, keeping these criteria in mind should ensure that you find a highly functional CRM solution. Once it’s been integrated, you can make your employees’ lives easier, be more organized, generate more leads and improve the overall customer experience.

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Social Media and Lead Generation – Made for Each Other

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Do you believe in the power of social media? Or do you find yourself skeptical of the benefits it can provide for your company? Here’s a fact that might change your mind—social media has a 100% higher lead-to-close rate than outbound marketing. The reason? Well, social media and lead generation really are like two peas in a pod. In fact, when done correctly, social media can be critical at every step of your inbound marketing strategy.

Is Your Company Ready for a CRM Solution?

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A Customer Relationship Management or CRM solution is something that more businesses are choosing to implement across many industries.

Hummingbird Search Engine Strategies for Education Companies

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The Hummingbird has landed, and though the last few Google updates have spelled trouble for the way things were being done with SEO and Internet marketing, this one promises to make everybody’s life a little easier.  The main focuses of Hummingbird are more precise, conversational searching and increasing mobile web presence.  Along with Hummingbird came Secure Search, which may make a big impact on SEO keyword-based sites everywhere.

What Can Google Do For Your Web Marketing?

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You don't always get what you pay for on the web, sometimes you get a lot more.  Take, for example, the expanding list of tools designed by Google. While Google Maps and Google Plus may be the first thing that you think of when it comes to Google tools, there’s actually a growing suite of products that can help professional marketers do their job better. Whether you’re handling marketing in house or working with an inbound marketing partner, Google can help.  

Are You Thinking Beyond Keywords? You Should Be.

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Penguin changed the SEO game in 2012, paving the way for the extinction of the SEO-stuffed website. Since then, increasingly intelligent algorithms – like the recent Hummingbird update - have been installed that can not only detect gamed websites full of senseless SEO, but websites with poor spelling, grammar and nonsensical content. Cheating the system might have been the norm two years ago, but today, your website needs more than just keywords to make an impact with users and search engines alike.

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