Marketing Your Business Online

I’m going to be honest with you – inbound marketing takes work. It gets results, but it takes work. And that might be work that your team doesn’t have time to do. Whether it’s improving your site wide SEO, redeveloping your website or creating compelling content, you may need some outside help to create inbound marketing success.

Facebook has 1.06 billion monthly active users so it makes sense to spend time marketing there. But with all the changes Facebook has been through lately, it can be frustrating to get a foothold on the platform. Latest of which are the updates to the News Feed.

Content marketing may be an essential inbound marketing technique – but it can also be a helpful sales tool. By mapping content to specific points along the sale process, you can lay a foundation of trust that can lead to more sales.

If Facebook is an important part of your inbound marketing plan, take notice! The new News Feed algorithm is making some big changes – and causing some controversy – in the world of social media marketing.

If you're looking for some new lead generation material, you don't necessarily have to shell out thousands of dollars on new copy or a new campaign. With a very small amount of time and effort, you can repurpose existing content as exciting new lead-generating material. Here are five great ways to do just that. 

Successful content marketing requires consistent publishing – but it can be a challenge to keep your coffers full, especially if you've been publishing for years. Reviewing your existing content is a great way to measure how far you've come and get new ideas.

When done correctly, inbound marketing can show more ROI than any other part of your online marketing campaign. The key here, though, is doing it correctly—and many software companies do not.

It's been said by direct response advertisers that the headline of an add does 80% (or more) of the work. And while headlines might not carry such a huge weight in content, one thing is for sure: without a good title, very few people will find and read what you’re publishing on your blog.

The Google Authorship attribute has been around ever since Google Plus was publicly rolled out in 2011. Few content creators used it then or even understood why it was important. Those who eventually started using it are currently seeing benefits with their content marketing and even on Google's search engine results pages (SERPs).

Content takes time. But it’s time well spent. With the right content approach, you can see increased traffic from search, more social media interest in your company and more qualified leads. But it’s not always possible to get the content you need written in house. Outsourcing content creation can help you feed the content beast and meet your marketing goals.