Marketing Your Business Online

Top WordPress SEO Plugins

Posted by Patrick Hopkins on Mon, Feb 16, 2015

WordPress is one of the most popular publishing, CMS and blogging platforms out there. As of early 2014, there were over 74.6 million sites that depend on WordPress, and 22 percent of new U.S. registered domains run on it. While its popularity can be chalked up to several factors, it’s mainly because of its simplicity, intuitive features and the ease in which users can create professional looking websites.

On top of this, developers are constantly creating and tweaking thousands of plugins so users can customize their sites. One area of emphasis is SEO, and much effort has been placed on creating plugins that are designed to appease search engines. So if you’re looking to improve your rankings, you should check out these top WordPress SEO plugins.

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How to Utilize the New Analytics Feature on Pinterest

Posted by Patrick Hopkins on Wed, Nov 12, 2014

Pinterest is a network that many businesses have chosen to incorporate into their social media marketing efforts. Although it doesn’t get the attention that Facebook and Twitter do, some experts think that it’s catching up on these social media titans. One recent feature that was added is Pinterest Analytics, which provides a variety of data to gain key insights into your campaign performance. Here are the basics of this new analytics feature and some ways your business can take advantage of it.

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Topics: social marketing, social media engagement

How to “Algorithm Proof” Your Website from Future Updates

Posted by Patrick Hopkins on Tue, Oct 07, 2014

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Topics: seo marketing, SEO

The Importance of Using Visuals in Marketing

Posted by Patrick Hopkins on Wed, Sep 24, 2014

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Topics: digital marketing, web design

How Brands Can Benefit from Teaching

Posted by Patrick Hopkins on Thu, Jun 12, 2014

Creating rapport and gaining trust from consumers plays a huge role in generating leads and
ultimately making sales. In today’s world, this isn’t always easy to achieve and many consumers have an inherent skepticism of some companies. For this reason, it’s important to win over your audience and break through any barriers that might prevent them from wanting your products or services. 

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3 Essential Questions Educators Need to Ask Before Marketing

Posted by Patrick Hopkins on Mon, May 05, 2014

In years past, the education industry didn’t typically need to perform marketing because
demand outweighed supply. There was an ongoing cycle of new students replacing graduates, and educators didn’t need to focus their efforts on replenishment. 

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Topics: education marketing

Google+ and Your Technology Marketing: What You Need to Know Now

Posted by Patrick Hopkins on Tue, Mar 11, 2014

You are marketing a new technology that you believe in and know could be of great use to consumers. Unfortunately, your target market might be skeptical of a new product or service. In today’s digital world, it is more important than ever to build trust and authentic relationships with potential clients through social media. If you are looking for a way to establish your company as an authority in your industry…the answer is Google+.

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Topics: technology marketing

Why Professional Social Media Management is a Must

Posted by Patrick Hopkins on Thu, Mar 06, 2014

If you’re in any way involved with the inbound marketing of your company or brand, then you have probably considered outsourcing your social media management. And if you have chosen not to, you probably have experienced the following scenario…You tell yourself, “We can keep up with this. It’s easy! We’ll just have each team member post once a week.” Or maybe you’ve even attempted to keep up with it all on your own. Maybe a month or even a few weeks down the road, your “campaign” has fizzled and you are left feeling defeated and frustrated.

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Topics: inbound marketing partner

What to Look for in a CRM Solution

Posted by Patrick Hopkins on Thu, Feb 27, 2014

Technology has come a long way in recent years and a CRM solution is a popular way to manage a company’s customer database. According to Inc.com, “the term CRM describes methodologies, software, and often, Internet capabilities designed to help businesses manage customer relationships in an organized fashion.” With different platforms offering a variety of features and a large degree of customization, it’s necessary to know what you need before choosing a vendor. Here are four universal features to look for in a CRM solution.

1) Cloud-based Platform

The cloud has become an integral part of operations for many of today’s businesses because of its efficiency and ability to save time. By choosing a cloud-based platform, you can access your CRM database from practically anywhere in the world with a stable Internet connection. When there are inevitable upgrades required, the vendor will complete them for you so you can stay on the cutting edge without having to make new installations. By centralizing your company’s data, a cloud-based platform also makes it easy share information with team members conveniently in a secure virtual environment.

2) Social Media Integration

Marketing via social networks has become the cornerstone of many company’s campaigns. This inbound marketing technique is not only cost-effective, but is an excellent way to reach thousands or even millions of customers. Accordingly, it’s ideal for a CRM solution to sync up with sites like Facebook, Twitter and Google+. This allows you to track your campaign and get a better sense of customer feedback. You can catch negative feedback quickly and address the issue and capitalize on positive feedback.

3) Mobile Capabilities

If you and your team members are always on the go and want to get tasks done on multiple devices like laptops, tablets and smartphones, having mobile features is a must. A quality platform can be accessed on the device of your choosing and allow you to accomplish the same tasks that you would on a traditional desktop. This way you won’t be limited by location and the overall output of your team should increase.

4) Technical Support

Finally, it’s important to have 24/7 access to top notch tech support. Ideally, this will come at no added charge and there will be a minimal wait time whenever you need help. Because nearly every form of technology is bound to experience some glitches at some point, this will help you resolve any issues that arise with limited downtime. Although every business will have different needs, keeping these criteria in mind should ensure that you find a highly functional CRM solution. Once it’s been integrated, you can make your employees’ lives easier, be more organized, generate more leads and improve the overall customer experience.

Photo Source: Wikimedia Commons

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Topics: inbound marketing, inbound marketing strategy, tech marketing, crm, tech support, social media, cloud

Social Media and Lead Generation – Made for Each Other

Posted by Courtney Ramirez on Tue, Feb 25, 2014

Do you believe in the power of social media? Or do you find yourself skeptical of the benefits it can provide for your company? Here’s a fact that might change your mind—social media has a 100% higher lead-to-close rate than outbound marketing. The reason? Well, social media and lead generation really are like two peas in a pod. In fact, when done correctly, social media can be critical at every step of your inbound marketing strategy.

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Topics: inbound marketing strategy

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