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Hummingbird Search Engine Strategies for Education Companies

  
  
  
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The Hummingbird has landed, and though the last few Google updates have spelled trouble for the way things were being done with SEO and Internet marketing, this one promises to make everybody’s life a little easier.  The main focuses of Hummingbird are more precise, conversational searching and increasing mobile web presence.  Along with Hummingbird came Secure Search, which may make a big impact on SEO keyword-based sites everywhere.

What Can Google Do For Your Web Marketing?

  
  
  
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You don't always get what you pay for on the web, sometimes you get a lot more.  Take, for example, the expanding list of tools designed by Google. While Google Maps and Google Plus may be the first thing that you think of when it comes to Google tools, there’s actually a growing suite of products that can help professional marketers do their job better. Whether you’re handling marketing in house or working with an inbound marketing partner, Google can help.  

Are You Thinking Beyond Keywords? You Should Be.

  
  
  
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Penguin changed the SEO game in 2012, paving the way for the extinction of the SEO-stuffed website. Since then, increasingly intelligent algorithms – like the recent Hummingbird update - have been installed that can not only detect gamed websites full of senseless SEO, but websites with poor spelling, grammar and nonsensical content. Cheating the system might have been the norm two years ago, but today, your website needs more than just keywords to make an impact with users and search engines alike.

Five Reasons Why Your School's Marketing Needs to Change

  
  
  
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Holding on to tradition is important – it helps us remember where we came from and honor those people who made today possible – but when traditions get in the way of progress, they need to be retooled or discarded.  The same is true for your school's marketing.  Sure, you've done things the same way for a long time, but the education market is becoming increasingly competitive as students seek out customized solutions for their education needs.  Your school's marketing must stay relevant in today's tech-driven world – here are five reasons why your marketing needs to change.

Do You Need a Website Redesign - or is Status Quo Okay?

  
  
  

Your website is a valuable part of your marketing package, no matter what kind of business you're in. Whether you sell cotton seeds or windmills, your website answers questions about your product, shows prospective customers how to purchase and gives them a little something extra for their time. Somehow, it has become standard practice to completely redesign commercial websites every 18 to 24 months, but does your website really need to be redesigned?

4 Best Practices You Need Now for Winning B2B Inbound Marketing

  
  
  
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Like any form of marketing, the best practices for B2B change over time do to new tools and approaches. Managing inbound marketing – especially content – has become increasingly important to B2Bs, as the Content Marketing Institute’s latest B2B benchmarks, budgets and trends report showed.

How is Hummingbird Going to Affect Your Business?

  
  
  
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Worried about how Google Hummingbird will affect your search rankings and organic traffic? It might not be as bad as you think. Hummingbird has been active for at least a full month now, which means that if you haven't been affected yet, you probably won't be—at least not in the immediate future. If you have been affected, there are ways to regain your standing.

What Should You Be Measuring in Social Media Marketing?

  
  
  
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Launching into a strategic social media marketing campaign can help you increase your brand’s strength, improve name recognition and get more ideally qualified leads into your pipeline. But what constitutes “good social media marketing”? It has to do with what you are measuring and why.

3 Steps to Avoid the Google Keyword Data Freakout

  
  
  
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Last time, we covered the news about Google’s secure search and what it means for targeted SEO campaigns. If you’re in the tech industry, you’ve probably been dealing with incomplete incoming traffic keyword data for some time now. According to BrightEdge’s research, the tech industry has had the highest rate of “not provided” keywords since the inception of Google Secure Search in 2010.

Google Encrypted Search: What the Changes Mean for You

  
  
  
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It seems like Google is regularly shaking up the search engine optimization game, and their latest announcement is no different. Although Google launched encrypted search almost three years ago, recent changes make this setting even more important for marketers to pay attention to. If you care about your search engine results, here’s what you need to know.

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