Marketing Your Business Online

How to Market Your Small Business by Publishing on LinkedIn

Posted by Christy Laubach on Mon, Oct 26, 2015

With over 300 million users, LinkedIn is the largest professional network and third most popular social platform overall. Last year, LinkedIn announced that it was opening up its publishing platform, Pulse, to the public. This offered a new way to reach a massive audience and anyone could do it.

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Topics: Small Business, small business marketing, linkedin

The Difference in Content Marketing for B2B vs. B2C

Posted by Christy Laubach on Thu, Sep 24, 2015

Your content is what introduces your company to a potential buyer. That first impression determines whether a prospect is going to move to the next step in the buying process or go somewhere else for a product or service you offer.

Because your content is so important in getting leads and converting those leads into customers, you need to be absolutely sure that your content speaks to the right audience. For B2Bs and B2Cs, the purchasing process is very different. The tone of your content and the information included in it should take into account which audience you’re targeting.

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Topics: content marketing, content creator, content

How to Save $800 on Marketing Each Month

Posted by Christy Laubach on Mon, Jul 13, 2015

When you’re trying to get a business off the ground, you can’t afford to spend hundreds or thousands of dollars on marketing software each month. When the typical solution costs $800-$2000 per month, you need a way to be able to do everything that an all-in-one solution might offer at virtually no cost. Luckily, there are lots of great tools out there that are available for next to nothing and they offer some pretty fantastic features.

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Topics: inbound marketing, tips, b2b inbound marketing, Small Business, small business marketing, small business strategy

Using Inbound Marketing to Stand out like a Firework

Posted by Christy Laubach on Fri, Jul 03, 2015

The Fourth of July means barbeques, beach weather and, of course, fireworks. It’s hard not to be attracted by the bright colors and beautiful bursts of fireworks on Independence Day. They grab your attention and stand out in a way that makes you think: wouldn’t it be nice if you could get people to notice your product or service in the same way?

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Topics: inbound marketing, inbound marketing strategy

Top WordPress SEO Plugins

Posted by Patrick Hopkins on Mon, Feb 16, 2015

WordPress is one of the most popular publishing, CMS and blogging platforms out there. As of early 2014, there were over 74.6 million sites that depend on WordPress, and 22 percent of new U.S. registered domains run on it. While its popularity can be chalked up to several factors, it’s mainly because of its simplicity, intuitive features and the ease in which users can create professional looking websites.

On top of this, developers are constantly creating and tweaking thousands of plugins so users can customize their sites. One area of emphasis is SEO, and much effort has been placed on creating plugins that are designed to appease search engines. So if you’re looking to improve your rankings, you should check out these top WordPress SEO plugins.

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How to Utilize the New Analytics Feature on Pinterest

Posted by Patrick Hopkins on Wed, Nov 12, 2014

Pinterest is a network that many businesses have chosen to incorporate into their social media marketing efforts. Although it doesn’t get the attention that Facebook and Twitter do, some experts think that it’s catching up on these social media titans. One recent feature that was added is Pinterest Analytics, which provides a variety of data to gain key insights into your campaign performance. Here are the basics of this new analytics feature and some ways your business can take advantage of it.

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Topics: social marketing, social media engagement

How to “Algorithm Proof” Your Website from Future Updates

Posted by Patrick Hopkins on Tue, Oct 07, 2014

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Topics: seo marketing, SEO

The Importance of Using Visuals in Marketing

Posted by Patrick Hopkins on Wed, Sep 24, 2014

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Topics: digital marketing, web design

How Brands Can Benefit from Teaching

Posted by Patrick Hopkins on Thu, Jun 12, 2014

Creating rapport and gaining trust from consumers plays a huge role in generating leads and
ultimately making sales. In today’s world, this isn’t always easy to achieve and many consumers have an inherent skepticism of some companies. For this reason, it’s important to win over your audience and break through any barriers that might prevent them from wanting your products or services. 

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3 Essential Questions Educators Need to Ask Before Marketing

Posted by Patrick Hopkins on Mon, May 05, 2014

In years past, the education industry didn’t typically need to perform marketing because
demand outweighed supply. There was an ongoing cycle of new students replacing graduates, and educators didn’t need to focus their efforts on replenishment. 

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Topics: education marketing

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