Marketing Your Business Online

If your business doesn't have a big social media presence, chances are you've been advised to get one. And while there has been a certain amount of hype around “going social”, there is also a very concrete reality behind the hype.

Want to increase your mobile SEO ability (you should—mobile searchers are more likely to take action, and take it quickly)? Maybe you're a lawyer who needs SEO advice—or you'd like to provide one with some advice? Maybe you're a small business owner in need of SEO you can utilize in a single afternoon—or maybe you'd like some advice on what to do when SEO doesn't work (just in case).

The Google Authorship attribute has been around ever since Google Plus was publicly rolled out in 2011. Few content creators used it then or even understood why it was important. Those who eventually started using it are currently seeing benefits with their content marketing and even on Google's search engine results pages (SERPs).

Does it seem like your website took a search engine hit in the last few months? The Penguin update may be to blame. This modification to the search engine algorithm was first implemented in mid April of this year and the effects are still being felt across the web. You can get your website up to speed with an inbound marketing partner and the tips from these articles.

If you’ve been searching for marketing solutions for your small to mid-sized business, you’ve likely combed through a lot of information about social media, content marketing and pay per click advertising. While all of these marketing methods are important and effective, some advocates and advisors insist on putting them far ahead of SEO. The truth is search engine optimization is still a valid and very effective way to get more traffic to your website and draw in more quality prospects.

So who are your customers,   anyway? You might say that they are small businesses that are in need of a service or product. Nope, too  broad. I mean really, who are they? What are their needs, motivations, concerns, goals? Creating user personas for your customers is an increasingly important step in targeting your marketing efforts. As a business owner, you can work endlessly on marketing your product or service. But, if you cast too wide a net and don’t locate and engage your target audience, your efforts may go to waste. So how does one go about creating user personas for their customers? Today, we’ll discuss some tips on doing just that.

Got a headache yet? The options can seem endless when deciding on a campaign to market your small business online. So what is best for your business when trying to achieve lead generation marketing in a downturn economy? 

Last week we discussed key metrics related to search engine analytics. Today lets dive into the keywords.

Happy New Year small business owners. Prior to the holiday we focused on constructing paid search campaigns designed to drive traffic to your website. This week we’ll continue the conversation, this time taking it in the direction of search engine analytics, focusing on analyzing the traffic coming to your site. We boldly confirmed that as small business owners we know that:

For those of you eagerly awaiting part II, I apologize as enjoying the summer weather has  cut into my blog writing. I hope you did not resort to reading all these books on your vacation.