Apple’s iconic white once-bitten fruit, Tide’s rings and “Stuck on Band-Aid” are all familiar aspects of their respective brands. But small business branding doesn’t have the budget needed to splash these images all over televisions and magazines. So how can small businesses become noticed and recognized?Effective Small Business Branding in the Internet Age
The first thing you need is a new way of thinking about branding. Today, it’s a lot more than a logo for advertising campaigns. To be effective, your brand needs to connect to others on an emotional level. You need to connect, engage and hold the attention of those eyes long enough to get them to remember who you are and what you can do for them.To be effective, there are three things your brand must do:
- Grab attention
- Communicate the benefits of your business
- Let your personality shine through
And that’s where the core of small business branding lies. Your personality will do more for your branding than any other aspect of the campaign. You and the things that make you unique will make your business stand out, get noticed and get customers. It’s All About You
Some believe that differentiating your business from others and communicating personality are two different parts of small business branding. But I believe that they are one in the same. YOU are the thing that makes your business unique. Figure out what aspects of your personality made you succeed at starting your business and you will find the differentiators you seek.
For most small businesses, the owner is the greatest advocate you can find. You know the benefits your business brings because they are the main selling points you communicate every day when selling your service or product. You’re also the one with the strong personality who had the dream, took up the call and made your dream a reality.
Your confidence and drive will attract confident and driven customers that can appreciate you for who you are. They will identify with your brand and connect more readily to your personality and your business.