Marketing Your Business Online

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Social Media and Lead Generation – Made for Each Other

Do you believe in the power of social media? Or do you find yourself skeptical of the benefits it can provide for your company? Here’s a fact that might change your mind—social media has a 100% higher lead-to-close rate than outbound marketing. The reason? Well, social media and lead generation really are like two peas in a pod. In fact, when done correctly, social media can be critical at every step of your inbound marketing strategy.

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What Can Google Do For Your Web Marketing?

You don't always get what you pay for on the web, sometimes you get a lot more.  Take, for example, the expanding list of tools designed by Google. While Google Maps and Google Plus may be the first thing that you think of when it comes to Google tools, there’s actually a growing suite of products that can help professional marketers do their job better. Whether you’re handling marketing in house or working with an inbound marketing partner, Google can help.  

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Five Reasons Why Your School's Marketing Needs to Change

Holding on to tradition is important – it helps us remember where we came from and honor those people who made today possible – but when traditions get in the way of progress, they need to be retooled or discarded.  The same is true for your school's marketing.  Sure, you've done things the same way for a long time, but the education market is becoming increasingly competitive as students seek out customized solutions for their education needs.  Your school's marketing must stay relevant in today's tech-driven world – here are five reasons why your marketing needs to change.

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Do You Need a Website Redesign - or is Status Quo Okay?

Your website is a valuable part of your marketing package, no matter what kind of business you're in. Whether you sell cotton seeds or windmills, your website answers questions about your product, shows prospective customers how to purchase and gives them a little something extra for their time. Somehow, it has become standard practice to completely redesign commercial websites every 18 to 24 months, but does your website really need to be redesigned?

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How to Improve Your Website Calls to Action

There’s a science to getting your audience to take action on your website. It’s a bit like creating a formula. You put together certain elements and then – voila – you have predictable and repeatable results.

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Smart Google+ Strategies for Your Brand Page

As the second biggest social network worldwide, Google+ deserves your attention. But entering any social network as a brand without a plan is foolish. You need to understand the nuances of the platform so you can maximize your results and minimize your time.

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What Does Content Have to Do with SEO?

If you want your site to rank well on Google (or any other search engine), you’re going to need content to get you there. Increasingly, content and content marketing are playing more important roles in the SEO process. While keyword rich content has always been important other factors – like the see your website.

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Content Marketing FAQs: What You Need to Know Before You Outsource

Content marketing is WORK. There’s no denying that. Although inbound lead generation strategies are a lot more cost effective than traditional outbound channels, it doesn’t mean that there isn’t work involved. From strategy to creation to distribution, there are many steps that go into successful content marketing.

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Inbound Marketing: Where Should You Spend Your Social Media Time?

Is social media marketing worth your time? Here are some stats for thought.

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3 Problems with Content Writing Services – and How to Fix Them

Content marketing services are in high demand – and for good reason: they help businesses meet key objectives.

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3 Content Types to Sell Your Products and Services

If you really want to sell your product or services online, you can't rely on traditional sales and marketing/branding efforts alone. The sale often goes not to the business with the best marketing or even the/ best offering, but instead to the business who has won the market's trust and appreciation via useful content.

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How to Perform a Content Audit

If you’re ready to get started with inbound marketing, you need great content. But you don’t have to start from scratch. You probably have more existing content than you realize.

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Getting Started with Content Marketing? Here’s what to Expect

If you’re marketing online, you know these things:

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How to Perform a Social Media Audit for Your Inbound Marketing

According to Customer Think’s research, 56% of B2B businesses are increasing their marketing spending on social media this year. This means that the chances your competitors are growing mature, lead generation social programs is very high. You owe it to the growth of your company to consider how social fits into your marketing plan, and how you can leverage it.

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How to Create the Right Content for the B2B Inbound Marketing

Content is King. It's been said so many times that it's almost become a cliche—but it's still true. And it's especially true when you're selling to other businesses.

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Should You Outsource Inbound Marketing?

Managing inbound marketing can take a lot of time to do it right. Luckily (or in some cases unluckily), there are several services ready to help you handle everything from strategy to content to social media. In this month’s roundup we take a look at some essentials to outsourcing digital marketing and some mistakes to avoid.

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Is a Marketing Partner or Freelancer Better for Your Business Goals?

I’m going to be honest with you – inbound marketing takes work. It gets results, but it takes work. And that might be work that your team doesn’t have time to do. Whether it’s improving your site wide SEO, redeveloping your website or creating compelling content, you may need some outside help to create inbound marketing success.

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