Marketing Your Business Online

Greenroom Interactive is an inbound marketing provider for the hi-tech, software and educational technology industries. The team is dedicated to helping businesses grow their online presence by creating intuitive web experiences to engage their target markets.

Recent Posts

Top WordPress SEO Plugins

WordPress is one of the most popular publishing, CMS and blogging platforms out there. As of early 2014, there were over 74.6 million sites that depend on WordPress, and 22 percent of new U.S. registered domains run on it. While its popularity can be chalked up to several factors, it’s mainly because of its simplicity, intuitive features and the ease in which users can create professional looking websites.

On top of this, developers are constantly creating and tweaking thousands of plugins so users can customize their sites. One area of emphasis is SEO, and much effort has been placed on creating plugins that are designed to appease search engines. So if you’re looking to improve your rankings, you should check out these top WordPress SEO plugins.

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How to Utilize the New Analytics Feature on Pinterest

Pinterest is a network that many businesses have chosen to incorporate into their social media marketing efforts. Although it doesn’t get the attention that Facebook and Twitter do, some experts think that it’s catching up on these social media titans. One recent feature that was added is Pinterest Analytics, which provides a variety of data to gain key insights into your campaign performance. Here are the basics of this new analytics feature and some ways your business can take advantage of it.

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How to “Algorithm Proof” Your Website from Future Updates

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The Importance of Using Visuals in Marketing

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How Brands Can Benefit from Teaching

Creating rapport and gaining trust from consumers plays a huge role in generating leads and
ultimately making sales. In today’s world, this isn’t always easy to achieve and many consumers have an inherent skepticism of some companies. For this reason, it’s important to win over your audience and break through any barriers that might prevent them from wanting your products or services. 

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3 Essential Questions Educators Need to Ask Before Marketing

In years past, the education industry didn’t typically need to perform marketing because
demand outweighed supply. There was an ongoing cycle of new students replacing graduates, and educators didn’t need to focus their efforts on replenishment. 

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Google+ and Your Technology Marketing: What You Need to Know Now

You are marketing a new technology that you believe in and know could be of great use to consumers. Unfortunately, your target market might be skeptical of a new product or service. In today’s digital world, it is more important than ever to build trust and authentic relationships with potential clients through social media. If you are looking for a way to establish your company as an authority in your industry…the answer is Google+.

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Why Professional Social Media Management is a Must

If you’re in any way involved with the inbound marketing of your company or brand, then you have probably considered outsourcing your social media management. And if you have chosen not to, you probably have experienced the following scenario…You tell yourself, “We can keep up with this. It’s easy! We’ll just have each team member post once a week.” Or maybe you’ve even attempted to keep up with it all on your own. Maybe a month or even a few weeks down the road, your “campaign” has fizzled and you are left feeling defeated and frustrated.

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What to Look for in a CRM Solution

Technology has come a long way in recent years and a CRM solution is a popular way to manage a company’s customer database. According to Inc.com, “the term CRM describes methodologies, software, and often, Internet capabilities designed to help businesses manage customer relationships in an organized fashion.” With different platforms offering a variety of features and a large degree of customization, it’s necessary to know what you need before choosing a vendor. Here are four universal features to look for in a CRM solution.

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Is Your Company Ready for a CRM Solution?

A Customer Relationship Management or CRM solution is something that more businesses are choosing to implement across many industries.

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Hummingbird Search Engine Strategies for Education Companies

The Hummingbird has landed, and though the last few Google updates have spelled trouble for the way things were being done with SEO and Internet marketing, this one promises to make everybody’s life a little easier.  The main focuses of Hummingbird are more precise, conversational searching and increasing mobile web presence.  Along with Hummingbird came Secure Search, which may make a big impact on SEO keyword-based sites everywhere.

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Are You Thinking Beyond Keywords? You Should Be.

Penguin changed the SEO game in 2012, paving the way for the extinction of the SEO-stuffed website. Since then, increasingly intelligent algorithms – like the recent Hummingbird update - have been installed that can not only detect gamed websites full of senseless SEO, but websites with poor spelling, grammar and nonsensical content. Cheating the system might have been the norm two years ago, but today, your website needs more than just keywords to make an impact with users and search engines alike.

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4 Best Practices You Need Now for Winning B2B Inbound Marketing

Like any form of marketing, the best practices for B2B change over time do to new tools and approaches. Managing inbound marketing – especially content – has become increasingly important to B2Bs, as the Content Marketing Institute’s latest B2B benchmarks, budgets and trends report showed.

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How is Hummingbird Going to Affect Your Business?

Worried about how Google Hummingbird will affect your search rankings and organic traffic? It might not be as bad as you think. Hummingbird has been active for at least a full month now, which means that if you haven't been affected yet, you probably won't be—at least not in the immediate future. If you have been affected, there are ways to regain your standing.

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What Should You Be Measuring in Social Media Marketing?

Launching into a strategic social media marketing campaign can help you increase your brand’s strength, improve name recognition and get more ideally qualified leads into your pipeline. But what constitutes “good social media marketing”? It has to do with what you are measuring and why.

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3 Steps to Avoid the Google Keyword Data Freakout

Last time, we covered the news about Google’s secure search and what it means for targeted SEO campaigns. If you’re in the tech industry, you’ve probably been dealing with incomplete incoming traffic keyword data for some time now. According to BrightEdge’s research, the tech industry has had the highest rate of “not provided” keywords since the inception of Google Secure Search in 2010.

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Google Encrypted Search: What the Changes Mean for You

It seems like Google is regularly shaking up the search engine optimization game, and their latest announcement is no different. Although Google launched encrypted search almost three years ago, recent changes make this setting even more important for marketers to pay attention to. If you care about your search engine results, here’s what you need to know.

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Inbound Marketing: Is It Really All or Nothing?

Inbound marketing isn’t a tactic or step to take in your business goals. It represents a fundamental shift in the way that marketing is done. It’s based in the way people want to buy and the way that they get information. This isn’t a theory. This is fact.

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Inbound Marketing Essentials: 5 Next Steps for Your Education Website

Your website isn’t just an online brochure for your education company. Whether you’re a private school, curriculum publisher or software producer, your website can play an important role in your sales, sign ups and leads.

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What is the Inbound Marketing Process?

You’re ready to adopt an inbound approach. You’ve read the stats, are persuaded by the case studies and have even started to blog. But inbound marketing is a lot more than blogging or using social media. Inbound marketing is a step by step process that will create a specific path from stranger to prospect to customer to advocate.

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How to Set the Stage for Success with an Inbound Marketing Partner

So you’ve decided to outsource inbound marketing. Congrats on taking a step toward better business results – and less headaches from trying to manage it internally. As great as outsourcing inbound marketing can be, it’s not without its own set of challenges.

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Which Inbound Marketing KPIs Should We Focus On?

The inbound marketing revolution means that your brand is publishing and producing more than it ever has before – and as a result, there is more data to work with. Once you’ve established your business goals, created an inbound marketing strategy and implemented the strategy through strategic content and social media marketing, you need to figure out what all of those pieces are doing for your business.

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Is Your Inbound Marketing Campaign Built for Sales?

Inbound marketing represents in a fundamental shift in the way that marketing is done – and it’s all in order to meet the needs of today’s customers. But inbound marketing doesn’t happen in a vacuum – it has to lead to sales. Since today’s customers want to be marketed to differently, it follows that they want to be sold to differently too.

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Inbound Marketing for Private Schools, Tutors, & Educational Software

Contrary to what many in the education field believe, banner ads and online sponsorships aren't the only way to market your tutoring service, educational software, or private school online.

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Inbound Marketing Outsourcing vs. Partnering

Effective inbound marketing campaigns can’t be crafted out of the spare time and minimal knowledge of one of your current employees. Squeezing marketing tasks into their already busy schedule can cause problems for their productivity and for your marketing effectiveness.

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What Does it Take to Make Inbound Marketing Effective?

Inbound marketing follows a step by step process to create visitors, leads, customers and promoters of your brand and offerings. It’s a tall order to start with strangers and move them all the way to active promoters who recommend your brand to other people. There are five major steps involved:    

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What is Good Content Marketing on a Mid-Level Budget?

What counts as good content marketing for a mid-level budget? Your strategy should employ a balance of your strengths (speed and focus on good content) while avoiding things that businesses with large budgets might do better (such as trying to cover every aspect of your market’s concerns).

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Two Big Ways Social Media and SEO Can Help Skyrocket Your Rankings

If your business doesn't have a big social media presence, chances are you've been advised to get one. And while there has been a certain amount of hype around “going social”, there is also a very concrete reality behind the hype.

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Should You Build a Mobile Site and Other SEO Tips: News Round Up

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How to Pump Up Your Thin Content and Beat Google Panda

Google’s Panda update has taken quite a few sites for a ride in the rankings – and if you’re still feeling the impact, it’s time to take a look at your website’s content. Even if you didn’t get dinged by the update, the writing on Google’s wall is clear: great content and social activity are playing a big part in your website’s rankings.

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How to Overcome Facebook’s News Feed Update

Facebook has 1.06 billion monthly active users so it makes sense to spend time marketing there. But with all the changes Facebook has been through lately, it can be frustrating to get a foothold on the platform. Latest of which are the updates to the News Feed.

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How to Tie Content to the Sales Process

Content marketing may be an essential inbound marketing technique – but it can also be a helpful sales tool. By mapping content to specific points along the sale process, you can lay a foundation of trust that can lead to more sales.

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Does the Facebook News Feed spell trouble for Inbound Marketers?

If Facebook is an important part of your inbound marketing plan, take notice! The new News Feed algorithm is making some big changes – and causing some controversy – in the world of social media marketing.

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5 Lead Generation Content Ideas

If you're looking for some new lead generation material, you don't necessarily have to shell out thousands of dollars on new copy or a new campaign. With a very small amount of time and effort, you can repurpose existing content as exciting new lead-generating material. Here are five great ways to do just that. 

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3 Ways Reviewing Your Web Content can help you Create More Content

Successful content marketing requires consistent publishing – but it can be a challenge to keep your coffers full, especially if you've been publishing for years. Reviewing your existing content is a great way to measure how far you've come and get new ideas.

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Two Essential Inbound Marketing Tips for Software Companies

When done correctly, inbound marketing can show more ROI than any other part of your online marketing campaign. The key here, though, is doing it correctly—and many software companies do not.

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3 Ways to Create Amazing Content Titles

It's been said by direct response advertisers that the headline of an add does 80% (or more) of the work. And while headlines might not carry such a huge weight in content, one thing is for sure: without a good title, very few people will find and read what you’re publishing on your blog.

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3 Ways Google+ Authorship Puts Jet Packs on Your SEO Efforts

The Google Authorship attribute has been around ever since Google Plus was publicly rolled out in 2011. Few content creators used it then or even understood why it was important. Those who eventually started using it are currently seeing benefits with their content marketing and even on Google's search engine results pages (SERPs).

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How to Make the Most of Content Marketing Outsourcing

Content takes time. But it’s time well spent. With the right content approach, you can see increased traffic from search, more social media interest in your company and more qualified leads. But it’s not always possible to get the content you need written in house. Outsourcing content creation can help you feed the content beast and meet your marketing goals.

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How Finding a Content Partner Can Help Your B2B Inbound Marketing

Content lays the foundation for successful marketing. It can educate, persuade and build trust. With blog posts, white papers and social media updates, you can create a powerful – and cost effective – inbound marketing system that brings you new leads and sales. 

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How to Market Your B2B Business on Pinterest

When you’re a B2B company, you need to choose your inbound marketing channels wisely. Although Pinterest may not seem like a natural fit for your B2B company, it’s unique platform and popularity make it worth a look.

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Inbound Marketing Tips: 7 Mistakes that Drive Prospects Away

You’ve got one chance to make a first impression – and that’s as true for your website as it is for in person networking. If you want your website to function effectively, you’ve got to take the time to understand online buyers. 

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How to Leverage Google+ for Your Technology Company

There’s only so much time – and resources – you can use to market your technology company. That’s why it’s so important to make your efforts count. If you’re making social media a bigger part of your technology marketing in the next year, Google+ deserves your attention.

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Storyselling - How to Personalize Your Inbound Marketing

Inbound marketing is about connecting with your audience by drawing them into your ideas and then presenting what you have to offer. One of the best ways to gather an audience is to tell a story – just like people have been doing around campfires for generations. While there’s no campfire online, there is an opportunity to sell through story telling on your website, blog and through social media.  

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3 Elements of Successful Education Company Landing Pages

Driving traffic to a landing page with a targeted offer is a smart move for your education company. This marketing strategy not only helps you gather new leads but it can give you important clues about what does, and does not, motivate your ideal clients to take the next step with you.  

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Why Partnering is Better than Outsourcing (or Insourcing) For Digital Marketing Success

Partnering up with an experienced marketing team, while it may seem more expensive in the short run, will create more wealth for you in the long run—and keep you from losing money.  

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3 Ways to Plan Your Content Marketing Strategy for 2013

2012 saw a few important changes in content marketing. The power of leveraging social images sites like Pinterest and Instagram are the most visible, although they certainly weren't the only changes. 

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Should You Use LinkedIn as Part of Your Software Marketing Strategy?

There is no guarantee that LinkedIn is the right place to build awareness for your software company or sell your software directly. But if your target market is on the site in sufficient numbers, you could be leaving tens of thousands (or more) on the table, if you don't at least run a test. Here is how to tell if LinkedIn is the right place to market your software

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How to Market Your Software and Be Helpful to Potential (and Current) Customers

Your software is designed to solve problems for your customers—or at least it should be. Even games are designed to solve the problem, “I am bored—what can I do with my time?” 

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Why Selling to Schools with Inbound Marketing Works

Inbound marketing is an excellent way to sell to schools. This is largely because it doesn't resemble traditional sales techniques, and puts prospects at ease. When done properly, inbound marketing also develops a bond of trust with your potential customers. Here are three reasons why inbound marketing may just be the best way to sell your educational product or program in the coming years.  

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