Greenroom Interactive is an inbound marketing provider for the hi-tech, software and educational technology industries. The team is dedicated to helping businesses grow their online presence by creating intuitive web experiences to engage their target markets.

Recent Posts

3 Cases When Content Marketing is Not the Answer

Content marketing is an excellent inbound marketing strategy that proves value to customers while raising your rankings with Google and Bing. But, regardless of what some companies will try and sell you (since they can charge every month for it...), it is not the first step you should take to promote your business online!

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How to Create a Website Built for Technology Marketing

Your website can be the biggest sales tool in your arsenal – so why are so many tech companies missing the mark? Websites are more than digital brochures. There are several key elements that you can put to use right now to help your tech marketing.

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The 8 Worst Software Marketing Programs of All Time

software inbound marketing strategy can give great software great exposure. In a marketplace full of software options, having a plan to reach potential users is absolutely essential key. But even the best inbound marketing plan can’t compensate for a poor product. These software marketing programs could’ve used more time in beta-testing before they hit the market.

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35 Tips for Better Social Media Engagement

Is your social media presence not bringing the results you want? Your engagement strategy may be the culprit. Social Media Marketing is an important part of your inbound marketing strategy so it’s essential that you make connecting with your audience on social platforms a priority.

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4 Reasons Why Inbound Marketing is Ideal for Education Companies

It’s no secret that the education industry is at a point of major flux. Administrators, teachers, politicians, parents and students are all looking for solutions to help overcome the drawbacks of the current system and make way for future changes.

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4 Types of Content Every Software Marketing Campaign Needs

Successfully marketing your software company is more than setting up a website and distributing a few press releases. You’ve got to accomplish four goals with your software marketing campaigns:

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9 Technologies that Were Way Ahead of Their Time

With technology marketing, your company’s tech solution can get the recognition it deserves. Unfortunately for these advances, they didn’t have the benefit of technology marketing or timing. Even though these were all great ideas, they weren’t able to get the traction that leads to wide spread success and acceptance.

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High-Tech Marketing: Are You a Thought Leader or Follower?

Establishing your high tech company as a go to provider for your solutions is a multi-layered process. But one of the most important is creating leadership in your industry through the strategic sharing of ideas. Thought leadership is the process of sharing your ideas to influence your industry, show your expertise and prove to your prospects that your company is the right solution for their needs.

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Software Marketing: How to Deal with Dips in Traffic

You’ve been focused on growing your online audience. You’re adding content into your software marketing mix. You’re even paying attention to keywords more than ever before. As you analyze your monthly traffic stats, there’s a dip. What went wrong?

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How Content Marketing Helps Your Sales Process

Despite all of the great information out there on content marketing, many brands are missing the mark. They aren’t sure how content ties to sales, so they ignore all of the great advice out there on white papers, blog posts and social media updates. They don’t see a clear connection between what they publish and their sales figures.

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Four Types of Links You Need to Be Building Right Now

With the Google Penguin update, and Panda before that, quality inbound links to your website have become even more important. That’s not to say that the other elements of great search engine marketing aren’t valuable, but in order to see real staying power for your search engine terms you’re going to need to build a network of inbound links.

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How to Sell Through Storytelling

Want to connect with your website visitors in a new way? Need to make an impact in a crowded market? Your sales material and pricing sheets can only go so far. If you want to produce something that will make a deeper impact with your prospects and create a memorable impression – try telling stories to sell.

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Website Marketing - 7 Ways You're Failing and What to Do About It

The old movie line “If you build it, they will come” isn’t true at all for your business’s website. Marketing your website and optimizing its effectiveness is an ongoing process – and when it’s mastered, it can bring hundreds of customers and millions of dollars in revenue.

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Essential SEO Tips - Survive the Penguin Update!

Does it seem like your website took a search engine hit in the last few months? The Penguin update may be to blame. This modification to the search engine algorithm was first implemented in mid April of this year and the effects are still being felt across the web. You can get your website up to speed with an inbound marketing partner and the tips from these articles.

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