It’s not uncommon for a few years to pass and a company gets the itch to do a website redesign. It may well be necessary, but make sure you are doing it for the right reasons.
Too often redesigns are undertaken because of a perception that the site has a tired look and feel or a new technology is not being utilized. Remember that you spend a lot more time looking at your site than your customers do and that hot new technology may not be right for your customers or your business.
Whether it has been one year or five years since the last major site overhaul is not the issue. Ask yourself what business goals and objectives your site should be serving. Is it more sales, generate more traffic via search engine optimization, improved customer support? Surprisingly many people don’t have a clear answer to this question.
When the business value of the site is clear, and accurate decision about where to spend your resources can be made. Make sure you tie your business goals to any web project you undertake.
A redesign project can be costly from both a dollar and time perspective. Make sure you are doing it for the right reasons.