If you’ve been searching for marketing solutions for your small to mid-sized business, you’ve likely combed through a lot of information about social media, content marketing and pay per click advertising. While all of these marketing methods are important and effective, some advocates and advisors insist on putting them far ahead of SEO. The truth is search engine optimization is still a valid and very effective way to get more traffic to your website and draw in more quality prospects.
What is SEO?
Search Engine Optimization helps your website rank well for important keyword terms. These terms are related to your products or services and help put you right in front of web searchers who need what you have to offer.
Your prospects are spending time online – so it’s important to be right where they are looking for you. Consider the following:
- 70% of the links search users click on are organic—not paid.
- 46% of daily searches are for info on products or services.
- 75% of users never scroll past the first page of search results.
Users are focusing on search engine results, so you should be too.
What’s the Fuss Over SEO?
Even though the facts are clear, there are well meaning marketing advisors out there who are decrying that “SEO is dead.” They tout positive results from content marketing, social media and pay per click marketing as evidence that search engine optimization isn’t worth your time.
While it’s true that these other marketing methods can be a critical part of a successful online marketing campaign, they can (and should be used) in conjunction with SEO. The reason SEO is getting so much criticism is because it has changed dramatically in the last ten – and even last five – years.
Search engines are evaluating and ranking websites using slightly different factors than they did in years past. While it was very possible to easily rank for a key phrase term like “Boston financial planner” with just website content 10 years ago, it now takes a more robust strategy. SEO now encompasses incoming links, social media signals and consistent content updates, as well as on page content.
This change promoted a lot of “old school” SEO marketers to declare that SEO is dead, a waste of time or not worth the effort.
SEO is the Foundation of Good Marketing
What these critics aren’t telling you is that no matter what type of marketing you’re focusing on – social media marketing, content marketing or pay per click – keyword selection and SEO strategy are essential to your success. If you haven’t selected keyword terms, if you haven’t worked on optimizing your website pages and if you haven’t developed a keyphrase strategy, your marketing isn’t going to be effective.
Starting with SEO provides a strong and effective basis for all of your marketing activities, and produces better results. Don’t get mislead by uninformed “experts.” SEO still matters – in a big way.
Want to learn more? Download a complimentary copy of 5 Keys To A Simple, Effective Business Website.