Successful blogging for your business isn’t a matter of tossing posts up and seeing what
works. With a solid business strategy and a best practices approach, you can make your blog valuable online real estate.
Blogging for web traffic has quickly become one of the most important elements of a successful online marketing campaign – and a lot of companies agree.
Why is Blogging Important?
- Nearly 40% of US companies use blogs for marketing purposes.
- B2C companies that blog generate 88% more leads
per month than those who do not.
- B2B companies that blog generate 67% more traffic per month than those who do not.
- 2/3 of marketers say their company blog is “critical” or “important” to their business.
Clearly, blogging is an essential part of growing your business, increasing your leads and making more sales.
What Makes a Successful Business Blog?
There are several key factors that make the difference between a blog that is a waste of time and energy and one that produces the leads and sales you’re looking for. Here are the top five key factors that will help maximize your success:
1. Focus on your customer, not your company.
Your blog posts about the greatness of your company, the incredible features of your new product or your new hire aren’t going to make waves with your audience. Instead, you need to focus on what your customers want to read. Give helpful advice related to your industry. Share tips that will help your customers solve their problems. Offer advice that is relevant to their needs. These types of posts will gather attention and make you more memorable.
2. Be consistent.
It doesn’t matter whether you choose to post one, two or three times per week. Once you decide on your frequency, you need to stick to that schedule – week in and week out. When you start gathering an audience, they’ll be expecting you to post regularly. The worst thing a business blog can do is make a big splash and then disappear for months at a time. Set a schedule and then follow through for the best results.
3. Interact and connect with your audience.
As you start to get traffic and comments on your business blog posts, it’s important that you stay on top of the feedback and respond to your audience. Thank visitors for their comments, answer their questions and interact. It’s the best way to build an audience – which leads to more traffic, more leads and more sales.
4. Think outside of the box.
If there are other people in your industry who are blogging, pay close attention to what they are doing but don’t follow them exactly. Use their blogs to find topics that you can add a spin to. For example, if everyone in your industry is blogging about the top 5 tips for success - blog about the 5 mistakes to avoid. Look for ways to add a new angle on an old topic so your blog stays fresh.
5. Pay attention to traffic.
Once you’ve started posting regularly, you can learn a lot about your audience and find great topics by paying attention to your traffic. With an analytics tool (like google analytcis or the one built into the Hubspot platform) you can analyze which topics are getting the most attention and feedback. Use your most popular posts to build a new list of topics for future use. When you use this method and method over again, you’ll build an increasingly more popular blog.
With these five keys, you’ll be able to create the type of business blog that gets attention, grows your audience and brands you as an expert in your field.
Want to learn more about business blogging? Download a complimentary copy of 5 Keys To A Simple, Effective Business Website