Four Types of Links You Need to Be Building Right Now
With the Google Penguin update, and Panda before that, quality inbound links to your website have become even more important. That’s not to say that the other elements of great search engine marketing aren’t valuable, but in order to see real staying power for your search engine terms you’re going to need to build a network of inbound links.
Quality link building takes time and effort. But the results are well worth it. The number and quality of the links coming back to your website are essential to increasing your rankings. If you haven’t been careful about link building in the past, or you’d like to improve upon your existing link building results, here are four types of links you need to be focusing on right now.
Links from Quality Website Directories
Notice that the world “quality” is repeated. Nowhere is this more important than with directories. Website directories are simple to submit to – so many of them have become a target for spammy sites, the same type that Google is trying to de-value with all of the algorithm updates. Understanding the difference between great website directories that can provide valuable links and those that are beneficial can take some time. But Aaron Wall of SEOBook has created a simple list to review before you submit.
Links from Others
You can control how many natural links come into your website by creating great content. Blogging for your business can give others more opportunities to link to your website, share your posts on social media and increase your optimization. Review these business blogging tips from SEO Copywriting to get the right start. When you’re focused on quality you not only garner more links, but engage more of your website visitors as well.
Links from Other Blogs
Blogging on your own website is a great way to naturally encourage links, but you can also directly get links from other quality sites by providing a guest post for their blog. MyBlogGuest is a simple way to do this. It connects you with blogs in multiple categories looking for guest post submissions. Guest posting a good way to build backlinks, but also has a few other significant benefits as this post from MyBlogGuest’s office blog explains.
Links from Optimized Press Releases
Submitting news stories and event announcements to newswires used to be a way to connect with traditional print media, but now they can be used as link creation fuel. SEO Optimized press releases, when combined with these other link building tools, can have a significant impact on your links and traffic. Learn how to create a press release that makes an impact with this post from PRWeb.
More relevant reading:
For even more about creating quality backlinks, take a look at this gigantic idea post from HubSpot – 32 White Hat Ways to Build Quality Links. In addition to the tips outlined above, the post includes ideas for getting direct publicity and building partnerships with others.