When you’re a B2B company, you need to choose your inbound marketing channels wisely. Although Pinterest may not seem like a natural fit for your B2B company, it’s unique platform and popularity make it worth a look.
But marketing B2B products and services on Pinterest can be a challenge. In this week’s roundup, we take a look at the strategies and pinboard techniques you need to create a successful presence on Pinterest.
How to Stand Out on Pinterest if You’re a B2B Company
These seven strategies will guide your B2B efforts and help you dive into board creation based on your interests and the interests of your target market. Top of this - create personas so you know who you’re marketing to, and what you should be sharing with them.
How to Create Multiple Pinboard That Lead to Sales
B2B marketing on Pinterest can lead to sales - despite what you may have read. It all comes down to creating pinboards that appeal to your target audience and highlight your products or services in a subtle way. In this post from Social Snap, you’ll learn from two examples of successful boards that a sales oriented.
The Link Between B2B Marketing and Pinterest is Stronger Than You Think
Curated content is the foundation of any successful content marketing program. The Pinterest platform makes curation easy - and encourages resharing. By leveraging the curation aspect of Pinterest, as this blog post points out, you can create a strong B2B marketing plan.
How to Master Pinterest for B2B Marketing
Hubspot’s essential B2B pinterest marketing guide walks you through the basics of marketing on the platform, as well as advanced tips for identifying your most visual pieces of content, sending traffic with specific pins and measuring your traffic.
7 Pinterest Tips for B2B Companies
From using infographics to displaying your work culture, this detailed guide can get your creative juices flowing for Pinterest boards and pins. In addition to advice, it offers examples of different successful boards from real B2B companies. Do you use Pinterest to market your B2B company? Share your profile link below.