Effective inbound marketing campaigns can’t be crafted out of the spare time and minimal knowledge of one of your current employees. Squeezing marketing tasks into their already busy schedule can cause problems for their productivity and for your marketing effectiveness.
So what are the solutions?
Many companies turn to outsourcing help when they need some marketing done, and are wise enough to understand they need to go to professionals who focus on marketing.
The problem with outsourcing is that it tends to be a one-off deal. And while this may be the exact thing that attracts you to it, it's also the thing that can cause you to lose a lot of money.
The outsourced worker isn't focused on your long term goals. They are dedicated to the completion of one project – and are limited to the scope of that project only. They don’t see the forest of your business – they just see one tree. And once that tree is completed, they are off to tend someone else’s forest.
They may be able to write a blog post, handle your social media marketing or optimize your website – but they don’t see the big picture. Often times, when you outsource a marketing project you are left with a small piece of a much larger puzzle that you’ll need to put together on your own.
So if outsourcing isn't a good fit, what works best?
On the other hand, partnering with a marketing team will take the marketing tasks off of your plate without sacrificing quality or losing you money.
That's because the benefits of partnering—decades of combined experience, super-competence, and dedication to your long-term goals—far outweigh the initial low costs of outsourcing, or the seeming ease of doing your marketing in-house.
A marketing partner is there for you long term. A marketing partner isn't just a somewhat-experienced part of a bigger company. Nor are they a one-off outsourcer who hopes to get more of your business (but who fails to consider you a true priority).
A true marketing partner is a fully experienced professional entity in its own right. This type of marketing company specializes in marketing the same way your company focuses on its own specialty. It will bring more skill to the table than almost any in-house marketing team could, and will make you more of a priority than any outsourcer ever will.
In short, a marketing partner cares about you long term, because their own self interest is tied up in yours. A partner cares about your ROI and long-term goals. When it comes down to it, partnering with a marketing agency isn't an expense—it's an excellent way to grow your bottom line.