The Importance of Using Visuals in Marketing

visual design


Regardless of your industry, the first step to reaching your audience through marketing is by grabbing their attention. One of the best ways to accomplish this is through visual content and commanding their focus via well-placed images. Whether it’s a blog post, social media update, slideshow or any other marketing channel, visuals are often the catalyst for getting your foot in the door so you can connect with potential customers. Let’s now discuss the role that visuals play in marketing and how to use images to your advantage.

Why Images are Important

To understand the significance of images, all you have to do is look back in history. Before language was fully developed, humans communicated visually with hieroglyphics and pictures on cave walls. In the modern age, people still have an undeniable attraction to visuals. According to Zabisco, “90 percent of information that comes to the brain is visual and 40 percent of people will respond better to visual information than plain text.”

Using images allows you to connect with consumers on the most primal level and provides them with the visual information they subconsciously crave. Acknowledging this phenomenon and adapting your marketing techniques accordingly is important because it helps your content stand out. It should also maximize the amount of engagement that your content receives.


How to Capture Attention Through Visuals

For starters, you should always try to incorporate at least one image into every piece of content. Whether you’re posting on Facebook or writing a blog post, this should increase your number of clicks. If you’re creating longer content, (e.g. a 1,000+ word blog post) it’s smart to insert two or more photos to better balance the text to image ratio. Only use professional looking images, and avoid ones that are grainy or generally of low quality. Like any other aspect of your marketing campaign, maintaining professionalism is key. Also, it’s necessary to use the right size, so stay away from excessively small or large pictures.


Resources for Finding Images

Because you will need a fresh supply of images to add to content, it’s helpful to know where to locate them. Here are some excellent resources where you can find images on nearly any subject.

  • Pixabay – This is completely free to use and currently offers over 240,000 pictures in its library. You can search by image type, category, vertical or horizontal orientation or enter your own search phrase. Previewing an image is easy and can be done by simply hovering your cursor over it. By clicking on a photo, you can instantly find additional information and the source to give proper accreditation.
  • Google Images – While you can’t use all Google Images because of copyright issues, this resource provides thousands of images that are public domain and are free to use. It’s a fairly extensive database that allows you to search by picture size, color, type and other criteria. Although not all images are professional in quality, you can usually find a decent selection that are.
  • Bigstock – This is a paid service with several plans ranging from $79 to $169 per month. While this isn’t ideal if you’re on a budget or only have minimal needs, Bigstock offers nothing but high quality images and has a massive database. If you’ve got some money to spare or need a large volume of photos, this is worth checking out.

If you’ve only been using text in your content and are skimping on images, the effectiveness of your marketing has probably been diminished. However, using visuals can have a profound impact on your campaign and should give you the results you’re looking for. Try being more visually centric to bring in more leads and customers.

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Greenroom Interactive is an inbound marketing provider for the hi-tech, software and educational technology industries. The team is dedicated to helping businesses grow their online presence by creating intuitive web experiences to engage their target markets.

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Patrick Hopkins