When you’re trying to get a business off the ground, you can’t afford to spend hundreds or thousands of dollars on marketing software each month. When the typical solution costs $800-$2000 per month, you need a way to be able to do everything that an all-in-one solution might offer at virtually no cost. Luckily, there are lots of great tools out there that are available for next to nothing and they offer some pretty fantastic features.
Email Marketing & Automation
Constant Contact is known for being a leader in email marketing, but their platform now offers a lot more than just email services. You can start emailing for $20/month, but they offer social and event management tools as well. Opt for their Email Plus Plan for $45/month and not only will you have access to all of their mobile-optimized email templates, you can set up automated emails to stay on top of contacts’ minds.
If you really want to save money, MailChimp offers their email services for free as long as you have under 2000 subscribers. They also offer easy-to-customize email templates and automation is just a small fee each month.
Landing Pages with A/B Testing
For $49/month, Unbounce makes landing page creation insanely easy. You don’t need to know code to make incredible landing pages with this platform. The pages are mobile-responsive and integrate with just about any marketing system (including Constant Contact and MailChimp). Create several variations of a landing page and see what works best right in Unbounce.
Similar to Unbounce, Lander makes it easy to create landing pages without needing to code anything. They don’t have quite as many integrations available, but you can begin integrating with services like Constant Contact and MailChimp for as little as $22/month.
Social Media Management
You can start scheduling posts for several social accounts for free or upgrade for just $9.99/month. Monitor conversations and track your campaigns right in the web app. HootSuite also offers reporting that gets more detailed when you upgrade.
Buffer is one of the easiest social media management tools. You create the schedule of when you want to post then just add your content. Buffer even offers suggestions for what you should post when you need help coming up with something.
IFTTT (If This Then That)
By using “triggers” and creating “actions” you can automate tasks which will save you a lot of time in the long run. For example, you could setup a recipe where the trigger is when you post a photo on Facebook and the action would be to post that same photo on Twitter. IFTTT has a whole slew of recipes you can choose from to help you automate more of your marketing, but here are 40 to streamline your social media. Oh, and IFTTT is completely free.
Zapier works similarly to IFTTT, but is much more focused on business. For this reason, you can definitely use it for free, but can upgrade to start creating workflows with premium apps such as Salesforce, Box and GoToMeeting.
There are so many great tools out there to help you market your business at a lower cost. Have any favorites? List them in the comments below!
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