Is SEO Really That Complicated?

Confusing SEO - Complicated5 Things You Can Start Doing Now to Rank Higher on Search Engines

Many people know that SEO (search engine optimization) is important, but doing it yourself may seem like a daunting task that is overly complicated and time-consuming. When over half of all website traffic comes from organic search, you need to be sure you have a strategy in place to attract that traffic.  

It can be intimidating for small businesses to attempt an SEO strategy since big SEO agencies seem to have a secret, magic formula that only they can implement, and search algorithms are constantly being updated. However, there are strategies you can start implementing today that  are simple and can help boost your rankings.


1. Plan Out Your Messaging & Keep It Consistent

Search algorithms are changing for the better for small businesses in that authentic messaging is increasingly becoming the most important element to determine rankings. It’s important to think about the content you create and the message you want to portray to potential customers. Note what differentiates you from your competitors and start putting together a list of keywords that you can use consistently through your site.

While loading up your site with specific keywords may have been a strategy used in the past as a quick way to rank higher in the short-term, you really need to think beyond keywords and put together content that speaks to the customer first. Focusing on content that is customer-focused will consistently improve your rankings and reach the right audience.


2. Optimize Your Website

Little things you may have never even thought about can have a huge impact on where you rank in search engines. The time it takes for your site and its pages to load, for example, influences where a search engine decides to rank your business. You may want to leave this up to a web designer, but here are some steps that may be taken to decrease the amount of time it takes for a page to load:

  1. Optimize your code by eliminating unused or unnecessary code, comments and characters

  2. Reduce the number of redirects

  3. Compress large HTML, CSS and JavaScript files

You can check how your website is performing at You’ll also want to ensure that all of your pages have correct <title> elements and ALT attributes. Double-check that you don’t have too many links on your pages and that none of those links are broken.


3. Set Up Profiles on Various Social Media Sites

Not only will being on social media allow you to reach a greater audience, but you can point followers back to your site making it easier for leads to find you. Because of the amount of engagement that can occur on these sites, you may find that your social media profile appears higher in the rankings than your site is able to. Continuously update your pages and build a community to move up the rankings and keep leads engaged.


4. Create and Maintain a Blog

There are many great benefits to maintaining a blog, but it’s especially great for SEO. Using relevant content in your blogs helps search algorithms define your business better and show your site to the right audience. Each blog post produces another piece of shareable content that you can promote on your social sites and may be shared by others.


5. Start Doing SEO Today

Taking small steps today to improve your SEO rankings will make a big impact in the long-run. It can take around 4-6 months to start seeing results from an SEO campaign, so you need to get started now to keep up with and beat the competition.

Taking small steps toward building an SEO strategy can have a huge impact on your business. By implementing these strategies you will soon be climbing the search engine ranks and gaining more traffic and customers.

Visit Google’s webmaster guidelines for more information.
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Christy Laubach is an inbound and content marketer at Greenroom Interactive. A graduate of Babson College, she has a degree in Business Management and has worked with companies such as Constant Contact and WGBH. Marketer by day, trivia host by night, Christy was once voted most likely to spontaneously combust from enthusiasm.

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