Marketer's Haven't Figured Out Beacons Yet

Marketers are always searching for the next strategy they can try to get more customers in the door and build awareness of a company’s brand. Using beacons is one of these new strategies that marketers are trying and, it seems, not having much luck with.

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Is Inbound Really Better than Outbound?

We get that inbound marketing is "all the rage" these days, but does it truly perform better than outbound strategies? Let’s breakdown outbound marketing and see its effects versus inbound.

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Is SEO Really That Complicated?

5 Things You Can Start Doing Now to Rank Higher on Search Engines

Many people know that SEO (search engine optimization) is important, but doing it yourself may seem like a daunting task that is overly complicated and time-consuming. When over half of all website traffic comes from organic search, you need to be sure you have a strategy in place to attract that traffic.  

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Infographic: Why Every Small Business Needs to Start Blogging

Small business owners are constantly faced with the challenge of finding new customers. When time and money are tight, prioritizing marketing efforts can be tough. Blogging is a simple way to expose your business to more leads and increase traffic. Improve SEO rankings, credibility, brand awareness and more by maintaining a blog.

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How to Market Your Small Business by Publishing on LinkedIn

With over 300 million users, LinkedIn is the largest professional network and third most popular social platform overall. Last year, LinkedIn announced that it was opening up its publishing platform, Pulse, to the public. This offered a new way to reach a massive audience and anyone could do it.

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The Difference in Content Marketing for B2B vs. B2C

Your content is what introduces your company to a potential buyer. That first impression determines whether a prospect is going to move to the next step in the buying process or go somewhere else for a product or service you offer.

Because your content is so important in getting leads and converting those leads into customers, you need to be absolutely sure that your content speaks to the right audience. For B2Bs and B2Cs, the purchasing process is very different. The tone of your content and the information included in it should take into account which audience you’re targeting.

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How to Save $800 on Marketing Each Month

When you’re trying to get a business off the ground, you can’t afford to spend hundreds or thousands of dollars on marketing software each month. When the typical solution costs $800-$2000 per month, you need a way to be able to do everything that an all-in-one solution might offer at virtually no cost. Luckily, there are lots of great tools out there that are available for next to nothing and they offer some pretty fantastic features.

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Using Inbound Marketing to Stand out like a Firework

The Fourth of July means barbeques, beach weather and, of course, fireworks. It’s hard not to be attracted by the bright colors and beautiful bursts of fireworks on Independence Day. They grab your attention and stand out in a way that makes you think: wouldn’t it be nice if you could get people to notice your product or service in the same way?

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Top WordPress SEO Plugins

WordPress is one of the most popular publishing, CMS and blogging platforms out there. As of early 2014, there were over 74.6 million sites that depend on WordPress, and 22 percent of new U.S. registered domains run on it. While its popularity can be chalked up to several factors, it’s mainly because of its simplicity, intuitive features and the ease in which users can create professional looking websites.

On top of this, developers are constantly creating and tweaking thousands of plugins so users can customize their sites. One area of emphasis is SEO, and much effort has been placed on creating plugins that are designed to appease search engines. So if you’re looking to improve your rankings, you should check out these top WordPress SEO plugins.

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How to Utilize the New Analytics Feature on Pinterest

Pinterest is a network that many businesses have chosen to incorporate into their social media marketing efforts. Although it doesn’t get the attention that Facebook and Twitter do, some experts think that it’s catching up on these social media titans. One recent feature that was added is Pinterest Analytics, which provides a variety of data to gain key insights into your campaign performance. Here are the basics of this new analytics feature and some ways your business can take advantage of it.

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How to “Algorithm Proof” Your Website from Future Updates

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The Importance of Using Visuals in Marketing

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How Brands Can Benefit from Teaching

Creating rapport and gaining trust from consumers plays a huge role in generating leads and
ultimately making sales. In today’s world, this isn’t always easy to achieve and many consumers have an inherent skepticism of some companies. For this reason, it’s important to win over your audience and break through any barriers that might prevent them from wanting your products or services. 

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3 Essential Questions Educators Need to Ask Before Marketing

In years past, the education industry didn’t typically need to perform marketing because
demand outweighed supply. There was an ongoing cycle of new students replacing graduates, and educators didn’t need to focus their efforts on replenishment. 

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