You are marketing a new technology that you believe in and know could be of great use to consumers. Unfortunately, your target market might be skeptical of a new product or service. In today’s digital world, it is more important than ever to build trust and authentic relationships with potential clients through social media. If you are looking for a way to establish your company as an authority in your industry…the answer is Google+.
If you’re in any way involved with the inbound marketing of your company or brand, then you have probably considered outsourcing your social media management. And if you have chosen not to, you probably have experienced the following scenario…You tell yourself, “We can keep up with this. It’s easy! We’ll just have each team member post once a week.” Or maybe you’ve even attempted to keep up with it all on your own. Maybe a month or even a few weeks down the road, your “campaign” has fizzled and you are left feeling defeated and frustrated.
Technology has come a long way in recent years and a CRM solution is a popular way to manage a company’s customer database. According to Inc.com, “the term CRM describes methodologies, software, and often, Internet capabilities designed to help businesses manage customer relationships in an organized fashion.” With different platforms offering a variety of features and a large degree of customization, it’s necessary to know what you need before choosing a vendor. Here are four universal features to look for in a CRM solution.Read More
Do you believe in the power of social media? Or do you find yourself skeptical of the benefits it can provide for your company? Here’s a fact that might change your mind—social media has a 100% higher lead-to-close rate than outbound marketing. The reason? Well, social media and lead generation really are like two peas in a pod. In fact, when done correctly, social media can be critical at every step of your inbound marketing strategy.
A Customer Relationship Management or CRM solution is something that more businesses are choosing to implement across many industries.
The Hummingbird has landed, and though the last few Google updates have spelled trouble for the way things were being done with SEO and Internet marketing, this one promises to make everybody’s life a little easier. The main focuses of Hummingbird are more precise, conversational searching and increasing mobile web presence. Along with Hummingbird came Secure Search, which may make a big impact on SEO keyword-based sites everywhere.
You don't always get what you pay for on the web, sometimes you get a lot more. Take, for example, the expanding list of tools designed by Google. While Google Maps and Google Plus may be the first thing that you think of when it comes to Google tools, there’s actually a growing suite of products that can help professional marketers do their job better. Whether you’re handling marketing in house or working with an inbound marketing partner, Google can help.
Penguin changed the SEO game in 2012, paving the way for the extinction of the SEO-stuffed website. Since then, increasingly intelligent algorithms – like the recent Hummingbird update - have been installed that can not only detect gamed websites full of senseless SEO, but websites with poor spelling, grammar and nonsensical content. Cheating the system might have been the norm two years ago, but today, your website needs more than just keywords to make an impact with users and search engines alike.
Holding on to tradition is important – it helps us remember where we came from and honor those people who made today possible – but when traditions get in the way of progress, they need to be retooled or discarded. The same is true for your school's marketing. Sure, you've done things the same way for a long time, but the education market is becoming increasingly competitive as students seek out customized solutions for their education needs. Your school's marketing must stay relevant in today's tech-driven world – here are five reasons why your marketing needs to change.
Your website is a valuable part of your marketing package, no matter what kind of business you're in. Whether you sell cotton seeds or windmills, your website answers questions about your product, shows prospective customers how to purchase and gives them a little something extra for their time. Somehow, it has become standard practice to completely redesign commercial websites every 18 to 24 months, but does your website really need to be redesigned?
Like any form of marketing, the best practices for B2B change over time do to new tools and approaches. Managing inbound marketing – especially content – has become increasingly important to B2Bs, as the Content Marketing Institute’s latest B2B benchmarks, budgets and trends report showed.
Worried about how Google Hummingbird will affect your search rankings and organic traffic? It might not be as bad as you think. Hummingbird has been active for at least a full month now, which means that if you haven't been affected yet, you probably won't be—at least not in the immediate future. If you have been affected, there are ways to regain your standing.
Launching into a strategic social media marketing campaign can help you increase your brand’s strength, improve name recognition and get more ideally qualified leads into your pipeline. But what constitutes “good social media marketing”? It has to do with what you are measuring and why.
Last time, we covered the news about Google’s secure search and what it means for targeted SEO campaigns. If you’re in the tech industry, you’ve probably been dealing with incomplete incoming traffic keyword data for some time now. According to BrightEdge’s research, the tech industry has had the highest rate of “not provided” keywords since the inception of Google Secure Search in 2010.