3 Content Types to Sell Your Products and Services

If you really want to sell your product or services online, you can't rely on traditional sales and marketing/branding efforts alone. The sale often goes not to the business with the best marketing or even the/ best offering, but instead to the business who has won the market's trust and appreciation via useful content.

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Inbound Marketing Outsourcing vs. Partnering

Effective inbound marketing campaigns can’t be crafted out of the spare time and minimal knowledge of one of your current employees. Squeezing marketing tasks into their already busy schedule can cause problems for their productivity and for your marketing effectiveness.

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What Does it Take to Make Inbound Marketing Effective?

Inbound marketing follows a step by step process to create visitors, leads, customers and promoters of your brand and offerings. It’s a tall order to start with strangers and move them all the way to active promoters who recommend your brand to other people. There are five major steps involved:    

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What is Good Content Marketing on a Mid-Level Budget?

What counts as good content marketing for a mid-level budget? Your strategy should employ a balance of your strengths (speed and focus on good content) while avoiding things that businesses with large budgets might do better (such as trying to cover every aspect of your market’s concerns).

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How to Perform a Content Audit

If you’re ready to get started with inbound marketing, you need great content. But you don’t have to start from scratch. You probably have more existing content than you realize.

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Getting Started with Content Marketing? Here’s what to Expect

If you’re marketing online, you know these things:

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How to Perform a Social Media Audit for Your Inbound Marketing

According to Customer Think’s research, 56% of B2B businesses are increasing their marketing spending on social media this year. This means that the chances your competitors are growing mature, lead generation social programs is very high. You owe it to the growth of your company to consider how social fits into your marketing plan, and how you can leverage it.

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Two Big Ways Social Media and SEO Can Help Skyrocket Your Rankings

If your business doesn't have a big social media presence, chances are you've been advised to get one. And while there has been a certain amount of hype around “going social”, there is also a very concrete reality behind the hype.

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How to Create the Right Content for the B2B Inbound Marketing

Content is King. It's been said so many times that it's almost become a cliche—but it's still true. And it's especially true when you're selling to other businesses.

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Should You Build a Mobile Site and Other SEO Tips: News Round Up

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Should You Outsource Inbound Marketing?

Managing inbound marketing can take a lot of time to do it right. Luckily (or in some cases unluckily), there are several services ready to help you handle everything from strategy to content to social media. In this month’s roundup we take a look at some essentials to outsourcing digital marketing and some mistakes to avoid.

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How to Pump Up Your Thin Content and Beat Google Panda

Google’s Panda update has taken quite a few sites for a ride in the rankings – and if you’re still feeling the impact, it’s time to take a look at your website’s content. Even if you didn’t get dinged by the update, the writing on Google’s wall is clear: great content and social activity are playing a big part in your website’s rankings.

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Is a Marketing Partner or Freelancer Better for Your Business Goals?

I’m going to be honest with you – inbound marketing takes work. It gets results, but it takes work. And that might be work that your team doesn’t have time to do. Whether it’s improving your site wide SEO, redeveloping your website or creating compelling content, you may need some outside help to create inbound marketing success.

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How to Overcome Facebook’s News Feed Update

Facebook has 1.06 billion monthly active users so it makes sense to spend time marketing there. But with all the changes Facebook has been through lately, it can be frustrating to get a foothold on the platform. Latest of which are the updates to the News Feed.

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