Content marketing may be an essential inbound marketing technique – but it can also be a helpful sales tool. By mapping content to specific points along the sale process, you can lay a foundation of trust that can lead to more sales.
If Facebook is an important part of your inbound marketing plan, take notice! The new News Feed algorithm is making some big changes – and causing some controversy – in the world of social media marketing.
If you're looking for some new lead generation material, you don't necessarily have to shell out thousands of dollars on new copy or a new campaign. With a very small amount of time and effort, you can repurpose existing content as exciting new lead-generating material. Here are five great ways to do just that.
Successful content marketing requires consistent publishing – but it can be a challenge to keep your coffers full, especially if you've been publishing for years. Reviewing your existing content is a great way to measure how far you've come and get new ideas.
When done correctly, inbound marketing can show more ROI than any other part of your online marketing campaign. The key here, though, is doing it correctly—and many software companies do not.
It's been said by direct response advertisers that the headline of an add does 80% (or more) of the work. And while headlines might not carry such a huge weight in content, one thing is for sure: without a good title, very few people will find and read what you’re publishing on your blog.
The Google Authorship attribute has been around ever since Google Plus was publicly rolled out in 2011. Few content creators used it then or even understood why it was important. Those who eventually started using it are currently seeing benefits with their content marketing and even on Google's search engine results pages (SERPs).
Content takes time. But it’s time well spent. With the right content approach, you can see increased traffic from search, more social media interest in your company and more qualified leads. But it’s not always possible to get the content you need written in house. Outsourcing content creation can help you feed the content beast and meet your marketing goals.
Content lays the foundation for successful marketing. It can educate, persuade and build trust. With blog posts, white papers and social media updates, you can create a powerful – and cost effective – inbound marketing system that brings you new leads and sales.
When you’re a B2B company, you need to choose your inbound marketing channels wisely. Although Pinterest may not seem like a natural fit for your B2B company, it’s unique platform and popularity make it worth a look.
You’ve got one chance to make a first impression – and that’s as true for your website as it is for in person networking. If you want your website to function effectively, you’ve got to take the time to understand online buyers.
Inbound marketing is about connecting with your audience by drawing them into your ideas and then presenting what you have to offer. One of the best ways to gather an audience is to tell a story – just like people have been doing around campfires for generations. While there’s no campfire online, there is an opportunity to sell through story telling on your website, blog and through social media.
Driving traffic to a landing page with a targeted offer is a smart move for your education company. This marketing strategy not only helps you gather new leads but it can give you important clues about what does, and does not, motivate your ideal clients to take the next step with you.