Partnering up with an experienced marketing team, while it may seem more expensive in the short run, will create more wealth for you in the long run—and keep you from losing money.
2012 saw a few important changes in content marketing. The power of leveraging social images sites like Pinterest and Instagram are the most visible, although they certainly weren't the only changes.
There is no guarantee that LinkedIn is the right place to build awareness for your software company or sell your software directly. But if your target market is on the site in sufficient numbers, you could be leaving tens of thousands (or more) on the table, if you don't at least run a test. Here is how to tell if LinkedIn is the right place to market your software.
Your software is designed to solve problems for your customers—or at least it should be. Even games are designed to solve the problem, “I am bored—what can I do with my time?”
Inbound marketing is an excellent way to sell to schools. This is largely because it doesn't resemble traditional sales techniques, and puts prospects at ease. When done properly, inbound marketing also develops a bond of trust with your potential customers. Here are three reasons why inbound marketing may just be the best way to sell your educational product or program in the coming years.
There has never been a better time to be in the consumer technology market—or even the B2B tech market. But technology marketing isn't without its own pitfalls and traps. Here are 3 of the most common tech marketing mistakes, and ways to avoid them.
Having a customer-focused and conversion-driven website is a key to any inbound marketing campaign. It doesn’t matter how many outstanding blog posts you create, how much search engine optimization you do or how often you’re connecting with prospects on social media, if your website isn’t designed with your customers in mind, all of that traffic is going to fall flat.
Is using LinkedIn part of your inbound marketing strategy? Technology, software and other B2B oriented businesses can get a lot from participating on LinkedIn, and now the social network has even more to offer for companies.
You need to make your education company stand out from the rest for the simple fact that that is what will make sales for you! No matter whether you're selling a product, a service, or a method of learning there are two big steps you can take to make your company stand out.
Search engine optimization saw some pretty big changes in 2012. Sure, Google's official blogs may claim that SEO 2012 was just a refinement of what they've been shooting for all along. But webmasters and site owners know that there has been a big shake-up during the past few months! Unfortunately, a lot of businesses are still in the dark as to what to do about it.
Many entrepreneurs and programmers assume that if a given piece of software is good enough, it will spread in popularity and make money with little marketing on the part of the owners. Unfortunately, this is far from the truth.
Content marketing is an excellent inbound marketing strategy that proves value to customers while raising your rankings with Google and Bing. But, regardless of what some companies will try and sell you (since they can charge every month for it...), it is not the first step you should take to promote your business online!
Your website can be the biggest sales tool in your arsenal – so why are so many tech companies missing the mark? Websites are more than digital brochures. There are several key elements that you can put to use right now to help your tech marketing.
A software inbound marketing strategy can give great software great exposure. In a marketplace full of software options, having a plan to reach potential users is absolutely essential key. But even the best inbound marketing plan can’t compensate for a poor product. These software marketing programs could’ve used more time in beta-testing before they hit the market.