WordPress is one of the most popular publishing, CMS and blogging platforms out there. As of early 2014, there were over 74.6 million sites that depend on WordPress, and 22 percent of new U.S. registered domains run on it. While its popularity can be chalked up to several factors, it’s mainly because of its simplicity, intuitive features and the ease in which users can create professional looking websites.
On top of this, developers are constantly creating and tweaking thousands of plugins so users can customize their sites. One area of emphasis is SEO, and much effort has been placed on creating plugins that are designed to appease search engines. So if you’re looking to improve your rankings, you should check out these top WordPress SEO plugins.
This could be considered the mac daddy of all SEO plugins because of the laundry list of features it has. For starters, you can choose a focus keyword for each post and the plugin will show you how many times it was used in the content and whether it was used in the heading, title, URL, etc. It will then rate your SEO from poor to good so you know if you need to address anything.
You can set categories and insert tags to help search engines better understand what your content is about. You can create a meta description and check out the snippet preview so you can tell what search engine users will see. There is also the option to easily alter the URL to so that it focuses on your targeted keywords. Besides this, there are premium add-ons that allow you to optimize for video SEO and local SEO.
The easier you make it for Google and other search engines to determine the subject matter of your content, the better your odds are of reaching a favorable spot in SERPs. This plugin is helpful because it generates a sitemap for your site so that search engine spiders can easily crawl it and determine what your content is about. Also, any time your site is updated, search engines will be notified of the changes.
In turn, this helps search engines navigate your site with better ease and keeps them aware of any new posts. This will ultimately help your content get indexed quicker and more efficiently, which should drive more targeted traffic to your site.
Due to the growing demand for visual content, it’s becoming more important to optimize images. And because search engines can’t physically look at a photo and tell what it’s about, it’s up to you to connect the dots so they can index it accordingly. That’s where SEO Friendly Images comes in.
This plugin “automatically updates all images with proper ALT and TITLE attributes for SEO purposes. If your images do not have ALT and TITLE already set, SEO Friendly Images will add them according to the options you set.” That way you can streamline this process and make sure that search engines are able to identify the subject matter of every photo you post.
By using these WordPress SEO plugins, you can make your life a lot easier and maximize the impact of your content in search engines. At the same time, you can connect with your target audience and increase your organic traffic.
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