When you’re trying to get a business off the ground, you can’t afford to spend hundreds or thousands of dollars on marketing software each month. When the typical solution costs $800-$2000 per month, you need a way to be able to do everything that an all-in-one solution might offer at virtually no cost. Luckily, there are lots of great tools out there that are available for next to nothing and they offer some pretty fantastic features.Read More
Like any form of marketing, the best practices for B2B change over time do to new tools and approaches. Managing inbound marketing – especially content – has become increasingly important to B2Bs, as the Content Marketing Institute’s latest B2B benchmarks, budgets and trends report showed.
Inbound marketing isn’t a tactic or step to take in your business goals. It represents a fundamental shift in the way that marketing is done. It’s based in the way people want to buy and the way that they get information. This isn’t a theory. This is fact.
Effective inbound marketing campaigns can’t be crafted out of the spare time and minimal knowledge of one of your current employees. Squeezing marketing tasks into their already busy schedule can cause problems for their productivity and for your marketing effectiveness.
Content is King. It's been said so many times that it's almost become a cliche—but it's still true. And it's especially true when you're selling to other businesses.