If you’ve been searching for marketing solutions for your small to mid-sized business, you’ve likely combed through a lot of information about social media, content marketing and pay per click advertising. While all of these marketing methods are important and effective, some advocates and advisors insist on putting them far ahead of SEO. The truth is search engine optimization is still a valid and very effective way to get more traffic to your website and draw in more quality prospects.
We’ve discussed the benefits of blogging to market your business and increase sales by driving traffic to your site. We’ve also talked about topics to blog about that may not be about your specific business, but may be related to your business. Still wondering where to start? Let’s take a look at some small businesses that are making their blogs work for them.