Marketing Your Business Online

Two Essential Inbound Marketing Tips for Software Companies

When done correctly, inbound marketing can show more ROI than any other part of your online marketing campaign. The key here, though, is doing it correctly—and many software companies do not.

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How to Market Your Software and Be Helpful to Potential (and Current) Customers

Your software is designed to solve problems for your customers—or at least it should be. Even games are designed to solve the problem, “I am bored—what can I do with my time?” 

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