Your content is what introduces your company to a potential buyer. That first impression determines whether a prospect is going to move to the next step in the buying process or go somewhere else for a product or service you offer.
Because your content is so important in getting leads and converting those leads into customers, you need to be absolutely sure that your content speaks to the right audience. For B2Bs and B2Cs, the purchasing process is very different. The tone of your content and the information included in it should take into account which audience you’re targeting.Read More