Content marketing is WORK. There’s no denying that. Although inbound lead generation strategies are a lot more cost effective than traditional outbound channels, it doesn’t mean that there isn’t work involved. From strategy to creation to distribution, there are many steps that go into successful content marketing.
Inbound marketing represents in a fundamental shift in the way that marketing is done – and it’s all in order to meet the needs of today’s customers. But inbound marketing doesn’t happen in a vacuum – it has to lead to sales. Since today’s customers want to be marketed to differently, it follows that they want to be sold to differently too.
Content marketing services are in high demand – and for good reason: they help businesses meet key objectives.
If you really want to sell your product or services online, you can't rely on traditional sales and marketing/branding efforts alone. The sale often goes not to the business with the best marketing or even the/ best offering, but instead to the business who has won the market's trust and appreciation via useful content.
Inbound marketing follows a step by step process to create visitors, leads, customers and promoters of your brand and offerings. It’s a tall order to start with strangers and move them all the way to active promoters who recommend your brand to other people. There are five major steps involved:
If you’re ready to get started with inbound marketing, you need great content. But you don’t have to start from scratch. You probably have more existing content than you realize.
If you’re marketing online, you know these things:
Content marketing may be an essential inbound marketing technique – but it can also be a helpful sales tool. By mapping content to specific points along the sale process, you can lay a foundation of trust that can lead to more sales.
Content lays the foundation for successful marketing. It can educate, persuade and build trust. With blog posts, white papers and social media updates, you can create a powerful – and cost effective – inbound marketing system that brings you new leads and sales.
2012 saw a few important changes in content marketing. The power of leveraging social images sites like Pinterest and Instagram are the most visible, although they certainly weren't the only changes.