Marketing Your Business Online

Content Marketing FAQs: What You Need to Know Before You Outsource

Content marketing is WORK. There’s no denying that. Although inbound lead generation strategies are a lot more cost effective than traditional outbound channels, it doesn’t mean that there isn’t work involved. From strategy to creation to distribution, there are many steps that go into successful content marketing.

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3 Content Types to Sell Your Products and Services

If you really want to sell your product or services online, you can't rely on traditional sales and marketing/branding efforts alone. The sale often goes not to the business with the best marketing or even the/ best offering, but instead to the business who has won the market's trust and appreciation via useful content.

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Getting Started with Content Marketing? Here’s what to Expect

If you’re marketing online, you know these things:

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How to Tie Content to the Sales Process

Content marketing may be an essential inbound marketing technique – but it can also be a helpful sales tool. By mapping content to specific points along the sale process, you can lay a foundation of trust that can lead to more sales.

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How Finding a Content Partner Can Help Your B2B Inbound Marketing

Content lays the foundation for successful marketing. It can educate, persuade and build trust. With blog posts, white papers and social media updates, you can create a powerful – and cost effective – inbound marketing system that brings you new leads and sales. 

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