Marketing Your Business Online

The Importance of Using Visuals in Marketing

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Should You Outsource Inbound Marketing?

Managing inbound marketing can take a lot of time to do it right. Luckily (or in some cases unluckily), there are several services ready to help you handle everything from strategy to content to social media. In this month’s roundup we take a look at some essentials to outsourcing digital marketing and some mistakes to avoid.

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How to Make the Most of Content Marketing Outsourcing

Content takes time. But it’s time well spent. With the right content approach, you can see increased traffic from search, more social media interest in your company and more qualified leads. But it’s not always possible to get the content you need written in house. Outsourcing content creation can help you feed the content beast and meet your marketing goals.

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Why Partnering is Better than Outsourcing (or Insourcing) For Digital Marketing Success

Partnering up with an experienced marketing team, while it may seem more expensive in the short run, will create more wealth for you in the long run—and keep you from losing money.  

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44 Creative Ways to Market on Social Media

Social media marketing has transformed the way that companies can do business online. But it’s important to go about it creatively. We’re long past the point where social media can be effective without a strategy and a unique approach. If you’re ready to get inspired and create more profitable social media campaigns, here are 44 tips and examples to help you market on social media.

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Finding the Why in Your Technology Marketing Message

Developing a clear and effective marketing message is an essential first step to a great technology marketing campaign. If your message is fuzzy, scattered or undefined you’re going to have a lot of trouble getting the leads and sales that you’re looking for.

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What Cake Pops Can Teach Us About Digital Marketing Strategy

Cake pops.  Even if you don’t know what they are, they sound delicious, don’t they?  Cake pops are the new trend in marketing for retailers that specialize in bakery and other assorted delights.  I've been enjoying them from Sweet Bites, a local Acton, MA bakery but even Starbucks is on board, offering a variety of cake pop flavors designed to give customers just a taste.

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