Marketing Your Business Online

3 Essential Questions Educators Need to Ask Before Marketing

In years past, the education industry didn’t typically need to perform marketing because
demand outweighed supply. There was an ongoing cycle of new students replacing graduates, and educators didn’t need to focus their efforts on replenishment. 

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Five Reasons Why Your School's Marketing Needs to Change

Holding on to tradition is important – it helps us remember where we came from and honor those people who made today possible – but when traditions get in the way of progress, they need to be retooled or discarded.  The same is true for your school's marketing.  Sure, you've done things the same way for a long time, but the education market is becoming increasingly competitive as students seek out customized solutions for their education needs.  Your school's marketing must stay relevant in today's tech-driven world – here are five reasons why your marketing needs to change.

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Inbound Marketing Essentials: 5 Next Steps for Your Education Website

Your website isn’t just an online brochure for your education company. Whether you’re a private school, curriculum publisher or software producer, your website can play an important role in your sales, sign ups and leads.

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Inbound Marketing for Private Schools, Tutors, & Educational Software

Contrary to what many in the education field believe, banner ads and online sponsorships aren't the only way to market your tutoring service, educational software, or private school online.

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What Does it Take to Make Inbound Marketing Effective?

Inbound marketing follows a step by step process to create visitors, leads, customers and promoters of your brand and offerings. It’s a tall order to start with strangers and move them all the way to active promoters who recommend your brand to other people. There are five major steps involved:    

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Education Marketing : How to Differentiate Your Company

You need to make your education company stand out from the rest for the simple fact that that is what will make sales for you! No matter whether you're selling a product, a service, or a method of learning there are two big steps you can take to make your company stand out. 

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The 8 Worst Software Marketing Programs of All Time

software inbound marketing strategy can give great software great exposure. In a marketplace full of software options, having a plan to reach potential users is absolutely essential key. But even the best inbound marketing plan can’t compensate for a poor product. These software marketing programs could’ve used more time in beta-testing before they hit the market.

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4 Reasons Why Inbound Marketing is Ideal for Education Companies

It’s no secret that the education industry is at a point of major flux. Administrators, teachers, politicians, parents and students are all looking for solutions to help overcome the drawbacks of the current system and make way for future changes.

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how to partner your way to digital marketing success

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