The Hummingbird has landed, and though the last few Google updates have spelled trouble for the way things were being done with SEO and Internet marketing, this one promises to make everybody’s life a little easier. The main focuses of Hummingbird are more precise, conversational searching and increasing mobile web presence. Along with Hummingbird came Secure Search, which may make a big impact on SEO keyword-based sites everywhere.
Penguin changed the SEO game in 2012, paving the way for the extinction of the SEO-stuffed website. Since then, increasingly intelligent algorithms – like the recent Hummingbird update - have been installed that can not only detect gamed websites full of senseless SEO, but websites with poor spelling, grammar and nonsensical content. Cheating the system might have been the norm two years ago, but today, your website needs more than just keywords to make an impact with users and search engines alike.
The Google Authorship attribute has been around ever since Google Plus was publicly rolled out in 2011. Few content creators used it then or even understood why it was important. Those who eventually started using it are currently seeing benefits with their content marketing and even on Google's search engine results pages (SERPs).