We get that inbound marketing is "all the rage" these days, but does it truly perform better than outbound strategies? Let’s breakdown outbound marketing and see its effects versus inbound.Read More
When you’re trying to get a business off the ground, you can’t afford to spend hundreds or thousands of dollars on marketing software each month. When the typical solution costs $800-$2000 per month, you need a way to be able to do everything that an all-in-one solution might offer at virtually no cost. Luckily, there are lots of great tools out there that are available for next to nothing and they offer some pretty fantastic features.Read More
The Fourth of July means barbeques, beach weather and, of course, fireworks. It’s hard not to be attracted by the bright colors and beautiful bursts of fireworks on Independence Day. They grab your attention and stand out in a way that makes you think: wouldn’t it be nice if you could get people to notice your product or service in the same way?Read More
Technology has come a long way in recent years and a CRM solution is a popular way to manage a company’s customer database. According to Inc.com, “the term CRM describes methodologies, software, and often, Internet capabilities designed to help businesses manage customer relationships in an organized fashion.” With different platforms offering a variety of features and a large degree of customization, it’s necessary to know what you need before choosing a vendor. Here are four universal features to look for in a CRM solution.Read More
Like any form of marketing, the best practices for B2B change over time do to new tools and approaches. Managing inbound marketing – especially content – has become increasingly important to B2Bs, as the Content Marketing Institute’s latest B2B benchmarks, budgets and trends report showed.
Last time, we covered the news about Google’s secure search and what it means for targeted SEO campaigns. If you’re in the tech industry, you’ve probably been dealing with incomplete incoming traffic keyword data for some time now. According to BrightEdge’s research, the tech industry has had the highest rate of “not provided” keywords since the inception of Google Secure Search in 2010.
Inbound marketing isn’t a tactic or step to take in your business goals. It represents a fundamental shift in the way that marketing is done. It’s based in the way people want to buy and the way that they get information. This isn’t a theory. This is fact.
Your website isn’t just an online brochure for your education company. Whether you’re a private school, curriculum publisher or software producer, your website can play an important role in your sales, sign ups and leads.
You’re ready to adopt an inbound approach. You’ve read the stats, are persuaded by the case studies and have even started to blog. But inbound marketing is a lot more than blogging or using social media. Inbound marketing is a step by step process that will create a specific path from stranger to prospect to customer to advocate.
So you’ve decided to outsource inbound marketing. Congrats on taking a step toward better business results – and less headaches from trying to manage it internally. As great as outsourcing inbound marketing can be, it’s not without its own set of challenges.
The inbound marketing revolution means that your brand is publishing and producing more than it ever has before – and as a result, there is more data to work with. Once you’ve established your business goals, created an inbound marketing strategy and implemented the strategy through strategic content and social media marketing, you need to figure out what all of those pieces are doing for your business.
Inbound marketing represents in a fundamental shift in the way that marketing is done – and it’s all in order to meet the needs of today’s customers. But inbound marketing doesn’t happen in a vacuum – it has to lead to sales. Since today’s customers want to be marketed to differently, it follows that they want to be sold to differently too.
Contrary to what many in the education field believe, banner ads and online sponsorships aren't the only way to market your tutoring service, educational software, or private school online.
Inbound marketing follows a step by step process to create visitors, leads, customers and promoters of your brand and offerings. It’s a tall order to start with strangers and move them all the way to active promoters who recommend your brand to other people. There are five major steps involved:
What counts as good content marketing for a mid-level budget? Your strategy should employ a balance of your strengths (speed and focus on good content) while avoiding things that businesses with large budgets might do better (such as trying to cover every aspect of your market’s concerns).
According to Customer Think’s research, 56% of B2B businesses are increasing their marketing spending on social media this year. This means that the chances your competitors are growing mature, lead generation social programs is very high. You owe it to the growth of your company to consider how social fits into your marketing plan, and how you can leverage it.
Managing inbound marketing can take a lot of time to do it right. Luckily (or in some cases unluckily), there are several services ready to help you handle everything from strategy to content to social media. In this month’s roundup we take a look at some essentials to outsourcing digital marketing and some mistakes to avoid.
If Facebook is an important part of your inbound marketing plan, take notice! The new News Feed algorithm is making some big changes – and causing some controversy – in the world of social media marketing.
It's been said by direct response advertisers that the headline of an add does 80% (or more) of the work. And while headlines might not carry such a huge weight in content, one thing is for sure: without a good title, very few people will find and read what you’re publishing on your blog.
When you’re a B2B company, you need to choose your inbound marketing channels wisely. Although Pinterest may not seem like a natural fit for your B2B company, it’s unique platform and popularity make it worth a look.
You’ve got one chance to make a first impression – and that’s as true for your website as it is for in person networking. If you want your website to function effectively, you’ve got to take the time to understand online buyers.
Inbound marketing is about connecting with your audience by drawing them into your ideas and then presenting what you have to offer. One of the best ways to gather an audience is to tell a story – just like people have been doing around campfires for generations. While there’s no campfire online, there is an opportunity to sell through story telling on your website, blog and through social media.
Inbound marketing is an excellent way to sell to schools. This is largely because it doesn't resemble traditional sales techniques, and puts prospects at ease. When done properly, inbound marketing also develops a bond of trust with your potential customers. Here are three reasons why inbound marketing may just be the best way to sell your educational product or program in the coming years.
Content marketing is an excellent inbound marketing strategy that proves value to customers while raising your rankings with Google and Bing. But, regardless of what some companies will try and sell you (since they can charge every month for it...), it is not the first step you should take to promote your business online!
Is your social media presence not bringing the results you want? Your engagement strategy may be the culprit. Social Media Marketing is an important part of your inbound marketing strategy so it’s essential that you make connecting with your audience on social platforms a priority.
It’s no secret that the education industry is at a point of major flux. Administrators, teachers, politicians, parents and students are all looking for solutions to help overcome the drawbacks of the current system and make way for future changes.
With technology marketing, your company’s tech solution can get the recognition it deserves. Unfortunately for these advances, they didn’t have the benefit of technology marketing or timing. Even though these were all great ideas, they weren’t able to get the traction that leads to wide spread success and acceptance.
Establishing your high tech company as a go to provider for your solutions is a multi-layered process. But one of the most important is creating leadership in your industry through the strategic sharing of ideas. Thought leadership is the process of sharing your ideas to influence your industry, show your expertise and prove to your prospects that your company is the right solution for their needs.
With the Google Penguin update, and Panda before that, quality inbound links to your website have become even more important. That’s not to say that the other elements of great search engine marketing aren’t valuable, but in order to see real staying power for your search engine terms you’re going to need to build a network of inbound links.
Want to connect with your website visitors in a new way? Need to make an impact in a crowded market? Your sales material and pricing sheets can only go so far. If you want to produce something that will make a deeper impact with your prospects and create a memorable impression – try telling stories to sell.
Does it seem like your website took a search engine hit in the last few months? The Penguin update may be to blame. This modification to the search engine algorithm was first implemented in mid April of this year and the effects are still being felt across the web. You can get your website up to speed with an inbound marketing partner and the tips from these articles.
Your website is your online calling card. So why are so many software, tech and midsized businesses missing the mark with their web pages? They either aren’t sure of the benefits of updating a website, aren’t sure where they should be focusing their updating efforts – or don’t think it’s worth their time.
Developing a clear and effective marketing message is an essential first step to a great technology marketing campaign. If your message is fuzzy, scattered or undefined you’re going to have a lot of trouble getting the leads and sales that you’re looking for.
Does this scenario sound familiar? You’re on the sales team, and you’ve plucked a lead interested in your services. You nurture this person for months, only to find out at a critical point in the process that he isn’t the one you should have been talking to in the first place. He doesn’t make the decisions—he may not even be in the department you need to deal with!
The Facebook Like button has gotten tons of play as of late. It took less than a month to appear on more than 100,000 websites. Even with that success, the squad at Facebook did some research and they think it’s time to give users more choices.
As sales continue to migrate online, many small businesses are trying to figure out how to create a web presence. Businesses offering products or services might feel like a more natural fit to move into online sales. However, I think you’ll be surprised with the businesses who are finding online success. There is an audience waiting for your business, too.
We’ve discussed the benefits of blogging to market your business and increase sales by driving traffic to your site. We’ve also talked about topics to blog about that may not be about your specific business, but may be related to your business. Still wondering where to start? Let’s take a look at some small businesses that are making their blogs work for them.
You’ve decided it’s time. You need a new website. It’s old and tired and doesn’t engage your customers. But, where to begin? Here are the ins and outs of using a graphic designer to spruce up the old home front.
"I have no idea what it is, but I'm on it all the freaking time." - David Letterman discussing Twitter
A very happy Flag Day to you! Have your ever wondered what our flag would look like if G.W. sewed it himself instead of enlisting the help of a pro like Betsy Ross?
You can’t get something for nothing. True. But these days, customers can often get something for half. Websites like Groupon and LivingSocial are deal-a-day sites that offer discounts on services from business within the markets they serve. The premise is that the coupon or deal of the day serves as a contract. If enough people buy the coupon, the service or product becomes available to all. For example, a restaurant would offer an $80 meal at $40. Once enough buyers grab the $40 coupon, the meal coupon is available. According to its website, as of October 2010, Groupon serves more than 150 markets in North America and 100 markets in Europe, Asia and South America and has amassed 35 million registered users. That’s a whole lotta coupons, and a whole lotta leads. Here are some positive points that small business owners have reported after using digital coupon marketing sites:
Happy New Year small business owners. Prior to the holiday we focused on constructing paid search campaigns designed to drive traffic to your website. This week we’ll continue the conversation, this time taking it in the direction of search engine analytics, focusing on analyzing the traffic coming to your site. We boldly confirmed that as small business owners we know that:
As a small business owner I spend a lot of time trying to find new customers. Many of the concepts that I learn about and implement successfully will also benefit my clients. One of these is an approach to attracting customers through "inbound marketing".