If you’re in any way involved with the inbound marketing of your company or brand, then you have probably considered outsourcing your social media management. And if you have chosen not to, you probably have experienced the following scenario…You tell yourself, “We can keep up with this. It’s easy! We’ll just have each team member post once a week.” Or maybe you’ve even attempted to keep up with it all on your own. Maybe a month or even a few weeks down the road, your “campaign” has fizzled and you are left feeling defeated and frustrated.
You’re ready to adopt an inbound approach. You’ve read the stats, are persuaded by the case studies and have even started to blog. But inbound marketing is a lot more than blogging or using social media. Inbound marketing is a step by step process that will create a specific path from stranger to prospect to customer to advocate.
So you’ve decided to outsource inbound marketing. Congrats on taking a step toward better business results – and less headaches from trying to manage it internally. As great as outsourcing inbound marketing can be, it’s not without its own set of challenges.
Effective inbound marketing campaigns can’t be crafted out of the spare time and minimal knowledge of one of your current employees. Squeezing marketing tasks into their already busy schedule can cause problems for their productivity and for your marketing effectiveness.
Inbound marketing follows a step by step process to create visitors, leads, customers and promoters of your brand and offerings. It’s a tall order to start with strangers and move them all the way to active promoters who recommend your brand to other people. There are five major steps involved:
Content is King. It's been said so many times that it's almost become a cliche—but it's still true. And it's especially true when you're selling to other businesses.
When done correctly, inbound marketing can show more ROI than any other part of your online marketing campaign. The key here, though, is doing it correctly—and many software companies do not.
Search engine optimization saw some pretty big changes in 2012. Sure, Google's official blogs may claim that SEO 2012 was just a refinement of what they've been shooting for all along. But webmasters and site owners know that there has been a big shake-up during the past few months! Unfortunately, a lot of businesses are still in the dark as to what to do about it.
It’s no secret that the education industry is at a point of major flux. Administrators, teachers, politicians, parents and students are all looking for solutions to help overcome the drawbacks of the current system and make way for future changes.
Despite all of the great information out there on content marketing, many brands are missing the mark. They aren’t sure how content ties to sales, so they ignore all of the great advice out there on white papers, blog posts and social media updates. They don’t see a clear connection between what they publish and their sales figures.
With the Google Penguin update, and Panda before that, quality inbound links to your website have become even more important. That’s not to say that the other elements of great search engine marketing aren’t valuable, but in order to see real staying power for your search engine terms you’re going to need to build a network of inbound links.
Want to connect with your website visitors in a new way? Need to make an impact in a crowded market? Your sales material and pricing sheets can only go so far. If you want to produce something that will make a deeper impact with your prospects and create a memorable impression – try telling stories to sell.
The old movie line “If you build it, they will come” isn’t true at all for your business’s website. Marketing your website and optimizing its effectiveness is an ongoing process – and when it’s mastered, it can bring hundreds of customers and millions of dollars in revenue.
Does it seem like your website took a search engine hit in the last few months? The Penguin update may be to blame. This modification to the search engine algorithm was first implemented in mid April of this year and the effects are still being felt across the web. You can get your website up to speed with an inbound marketing partner and the tips from these articles.
Interested in inbound marketing but not sure where to start? An inbound marketing partner can help you streamline the process, keep your ROI in check and increase your sales. But finding the right inbound marketing partner for your business is a tall order. The term “inbound marketing” is being used so much these days that it can be difficult to find a partner that is experience, qualified and able to help with your goals.