Marketing Your Business Online

Using Inbound Marketing to Stand out like a Firework

The Fourth of July means barbeques, beach weather and, of course, fireworks. It’s hard not to be attracted by the bright colors and beautiful bursts of fireworks on Independence Day. They grab your attention and stand out in a way that makes you think: wouldn’t it be nice if you could get people to notice your product or service in the same way?

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What to Look for in a CRM Solution

Technology has come a long way in recent years and a CRM solution is a popular way to manage a company’s customer database. According to Inc.com, “the term CRM describes methodologies, software, and often, Internet capabilities designed to help businesses manage customer relationships in an organized fashion.” With different platforms offering a variety of features and a large degree of customization, it’s necessary to know what you need before choosing a vendor. Here are four universal features to look for in a CRM solution.

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Social Media and Lead Generation – Made for Each Other

Do you believe in the power of social media? Or do you find yourself skeptical of the benefits it can provide for your company? Here’s a fact that might change your mind—social media has a 100% higher lead-to-close rate than outbound marketing. The reason? Well, social media and lead generation really are like two peas in a pod. In fact, when done correctly, social media can be critical at every step of your inbound marketing strategy.

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Is Your Company Ready for a CRM Solution?

A Customer Relationship Management or CRM solution is something that more businesses are choosing to implement across many industries.

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Five Reasons Why Your School's Marketing Needs to Change

Holding on to tradition is important – it helps us remember where we came from and honor those people who made today possible – but when traditions get in the way of progress, they need to be retooled or discarded.  The same is true for your school's marketing.  Sure, you've done things the same way for a long time, but the education market is becoming increasingly competitive as students seek out customized solutions for their education needs.  Your school's marketing must stay relevant in today's tech-driven world – here are five reasons why your marketing needs to change.

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Do You Need a Website Redesign - or is Status Quo Okay?

Your website is a valuable part of your marketing package, no matter what kind of business you're in. Whether you sell cotton seeds or windmills, your website answers questions about your product, shows prospective customers how to purchase and gives them a little something extra for their time. Somehow, it has become standard practice to completely redesign commercial websites every 18 to 24 months, but does your website really need to be redesigned?

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Inbound Marketing: Is It Really All or Nothing?

Inbound marketing isn’t a tactic or step to take in your business goals. It represents a fundamental shift in the way that marketing is done. It’s based in the way people want to buy and the way that they get information. This isn’t a theory. This is fact.

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Inbound Marketing Essentials: 5 Next Steps for Your Education Website

Your website isn’t just an online brochure for your education company. Whether you’re a private school, curriculum publisher or software producer, your website can play an important role in your sales, sign ups and leads.

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What is the Inbound Marketing Process?

You’re ready to adopt an inbound approach. You’ve read the stats, are persuaded by the case studies and have even started to blog. But inbound marketing is a lot more than blogging or using social media. Inbound marketing is a step by step process that will create a specific path from stranger to prospect to customer to advocate.

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Which Inbound Marketing KPIs Should We Focus On?

The inbound marketing revolution means that your brand is publishing and producing more than it ever has before – and as a result, there is more data to work with. Once you’ve established your business goals, created an inbound marketing strategy and implemented the strategy through strategic content and social media marketing, you need to figure out what all of those pieces are doing for your business.

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Inbound Marketing: Where Should You Spend Your Social Media Time?

Is social media marketing worth your time? Here are some stats for thought.

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Is Your Inbound Marketing Campaign Built for Sales?

Inbound marketing represents in a fundamental shift in the way that marketing is done – and it’s all in order to meet the needs of today’s customers. But inbound marketing doesn’t happen in a vacuum – it has to lead to sales. Since today’s customers want to be marketed to differently, it follows that they want to be sold to differently too.

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Inbound Marketing Outsourcing vs. Partnering

Effective inbound marketing campaigns can’t be crafted out of the spare time and minimal knowledge of one of your current employees. Squeezing marketing tasks into their already busy schedule can cause problems for their productivity and for your marketing effectiveness.

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What Does it Take to Make Inbound Marketing Effective?

Inbound marketing follows a step by step process to create visitors, leads, customers and promoters of your brand and offerings. It’s a tall order to start with strangers and move them all the way to active promoters who recommend your brand to other people. There are five major steps involved:    

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What is Good Content Marketing on a Mid-Level Budget?

What counts as good content marketing for a mid-level budget? Your strategy should employ a balance of your strengths (speed and focus on good content) while avoiding things that businesses with large budgets might do better (such as trying to cover every aspect of your market’s concerns).

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How to Create the Right Content for the B2B Inbound Marketing

Content is King. It's been said so many times that it's almost become a cliche—but it's still true. And it's especially true when you're selling to other businesses.

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Does the Facebook News Feed spell trouble for Inbound Marketers?

If Facebook is an important part of your inbound marketing plan, take notice! The new News Feed algorithm is making some big changes – and causing some controversy – in the world of social media marketing.

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3 Ways Reviewing Your Web Content can help you Create More Content

Successful content marketing requires consistent publishing – but it can be a challenge to keep your coffers full, especially if you've been publishing for years. Reviewing your existing content is a great way to measure how far you've come and get new ideas.

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Two Essential Inbound Marketing Tips for Software Companies

When done correctly, inbound marketing can show more ROI than any other part of your online marketing campaign. The key here, though, is doing it correctly—and many software companies do not.

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How to Market Your B2B Business on Pinterest

When you’re a B2B company, you need to choose your inbound marketing channels wisely. Although Pinterest may not seem like a natural fit for your B2B company, it’s unique platform and popularity make it worth a look.

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Inbound Marketing Strategies: How to Use SEO now and into 2013

Search engine optimization saw some pretty big changes in 2012. Sure, Google's official blogs may claim that SEO 2012 was just a refinement of what they've been shooting for all along. But webmasters and site owners know that there has been a big shake-up during the past few months! Unfortunately, a lot of businesses are still in the dark as to what to do about it. 

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