Marketing Your Business Online

How to “Algorithm Proof” Your Website from Future Updates

Posted by Patrick Hopkins on Tue, Oct 07, 2014

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Topics: seo marketing, SEO

Hummingbird Search Engine Strategies for Education Companies

Posted by Patrick Hopkins on Tue, Jan 21, 2014

The Hummingbird has landed, and though the last few Google updates have spelled trouble for the way things were being done with SEO and Internet marketing, this one promises to make everybody’s life a little easier.  The main focuses of Hummingbird are more precise, conversational searching and increasing mobile web presence.  Along with Hummingbird came Secure Search, which may make a big impact on SEO keyword-based sites everywhere.

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Topics: education, seo marketing, SEO, marketing, Google, hummingbird, search

Are You Thinking Beyond Keywords? You Should Be.

Posted by Patrick Hopkins on Thu, Dec 19, 2013

Penguin changed the SEO game in 2012, paving the way for the extinction of the SEO-stuffed website. Since then, increasingly intelligent algorithms – like the recent Hummingbird update - have been installed that can not only detect gamed websites full of senseless SEO, but websites with poor spelling, grammar and nonsensical content. Cheating the system might have been the norm two years ago, but today, your website needs more than just keywords to make an impact with users and search engines alike.

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Topics: google hummingbird, google penguin, seo marketing, SEO, marketing, Google, keywords

3 Steps to Avoid the Google Keyword Data Freakout

Posted by Patrick Hopkins on Tue, Oct 01, 2013

Last time, we covered the news about Google’s secure search and what it means for targeted SEO campaigns. If you’re in the tech industry, you’ve probably been dealing with incomplete incoming traffic keyword data for some time now. According to BrightEdge’s research, the tech industry has had the highest rate of “not provided” keywords since the inception of Google Secure Search in 2010.

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Topics: inbound marketing, seo marketing, SEO, inbound marketing measurement

Google Encrypted Search: What the Changes Mean for You

Posted by Patrick Hopkins on Tue, Sep 24, 2013

It seems like Google is regularly shaking up the search engine optimization game, and their latest announcement is no different. Although Google launched encrypted search almost three years ago, recent changes make this setting even more important for marketers to pay attention to. If you care about your search engine results, here’s what you need to know.

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Topics: seo marketing, SEO, keyword selection

What Does Content Have to Do with SEO?

Posted by Courtney Ramirez on Fri, Aug 16, 2013

If you want your site to rank well on Google (or any other search engine), you’re going to need content to get you there. Increasingly, content and content marketing are playing more important roles in the SEO process. While keyword rich content has always been important other factors – like the see your website.

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Topics: seo marketing, SEO, content marketing, content creation, content creator

Two Big Ways Social Media and SEO Can Help Skyrocket Your Rankings

Posted by Patrick Hopkins on Thu, Apr 25, 2013

If your business doesn't have a big social media presence, chances are you've been advised to get one. And while there has been a certain amount of hype around “going social”, there is also a very concrete reality behind the hype.

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Topics: social marketing, SEO, social media marketing, massachusetts SEO

Should You Build a Mobile Site and Other SEO Tips: News Round Up

Posted by Patrick Hopkins on Wed, Apr 17, 2013

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Topics: SEO

3 Ways Google+ Authorship Puts Jet Packs on Your SEO Efforts

Posted by Patrick Hopkins on Tue, Mar 05, 2013

The Google Authorship attribute has been around ever since Google Plus was publicly rolled out in 2011. Few content creators used it then or even understood why it was important. Those who eventually started using it are currently seeing benefits with their content marketing and even on Google's search engine results pages (SERPs).

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Topics: SEO, Google, Google+ Authorship, Google Author Tag, SERPs

Essential SEO Tips - Survive the Penguin Update!

Posted by Patrick Hopkins on Thu, Jun 28, 2012

Does it seem like your website took a search engine hit in the last few months? The Penguin update may be to blame. This modification to the search engine algorithm was first implemented in mid April of this year and the effects are still being felt across the web. You can get your website up to speed with an inbound marketing partner and the tips from these articles.

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Topics: inbound marketing, inbound marketing partner, SEO, penguin seo

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