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Marketing Your Business Online

Is SEO Really That Complicated?

5 Things You Can Start Doing Now to Rank Higher on Search Engines

Many people know that SEO (search engine optimization) is important, but doing it yourself may seem like a daunting task that is overly complicated and time-consuming. When over half of all website traffic comes from organic search, you need to be sure you have a strategy in place to attract that traffic.  

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How to “Algorithm Proof” Your Website from Future Updates

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Hummingbird Search Engine Strategies for Education Companies

The Hummingbird has landed, and though the last few Google updates have spelled trouble for the way things were being done with SEO and Internet marketing, this one promises to make everybody’s life a little easier.  The main focuses of Hummingbird are more precise, conversational searching and increasing mobile web presence.  Along with Hummingbird came Secure Search, which may make a big impact on SEO keyword-based sites everywhere.

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Are You Thinking Beyond Keywords? You Should Be.

Penguin changed the SEO game in 2012, paving the way for the extinction of the SEO-stuffed website. Since then, increasingly intelligent algorithms – like the recent Hummingbird update - have been installed that can not only detect gamed websites full of senseless SEO, but websites with poor spelling, grammar and nonsensical content. Cheating the system might have been the norm two years ago, but today, your website needs more than just keywords to make an impact with users and search engines alike.

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3 Steps to Avoid the Google Keyword Data Freakout

Last time, we covered the news about Google’s secure search and what it means for targeted SEO campaigns. If you’re in the tech industry, you’ve probably been dealing with incomplete incoming traffic keyword data for some time now. According to BrightEdge’s research, the tech industry has had the highest rate of “not provided” keywords since the inception of Google Secure Search in 2010.

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Google Encrypted Search: What the Changes Mean for You

It seems like Google is regularly shaking up the search engine optimization game, and their latest announcement is no different. Although Google launched encrypted search almost three years ago, recent changes make this setting even more important for marketers to pay attention to. If you care about your search engine results, here’s what you need to know.

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What Does Content Have to Do with SEO?

If you want your site to rank well on Google (or any other search engine), you’re going to need content to get you there. Increasingly, content and content marketing are playing more important roles in the SEO process. While keyword rich content has always been important other factors – like the see your website.

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Two Big Ways Social Media and SEO Can Help Skyrocket Your Rankings

If your business doesn't have a big social media presence, chances are you've been advised to get one. And while there has been a certain amount of hype around “going social”, there is also a very concrete reality behind the hype.

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Should You Build a Mobile Site and Other SEO Tips: News Round Up

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3 Ways Google+ Authorship Puts Jet Packs on Your SEO Efforts

The Google Authorship attribute has been around ever since Google Plus was publicly rolled out in 2011. Few content creators used it then or even understood why it was important. Those who eventually started using it are currently seeing benefits with their content marketing and even on Google's search engine results pages (SERPs).

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Essential SEO Tips - Survive the Penguin Update!

Does it seem like your website took a search engine hit in the last few months? The Penguin update may be to blame. This modification to the search engine algorithm was first implemented in mid April of this year and the effects are still being felt across the web. You can get your website up to speed with an inbound marketing partner and the tips from these articles.

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Why SEO Still Matters – No Matter What You’ve Heard

If you’ve been searching for marketing solutions for your small to mid-sized business, you’ve likely combed through a lot of information about social media, content marketing and pay per click advertising. While all of these marketing methods are important and effective, some advocates and advisors insist on putting them far ahead of SEO. The truth is search engine optimization is still a valid and very effective way to get more traffic to your website and draw in more quality prospects.

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User Personas: Getting to Know Your Customers

So who are your customers,   anyway? You might say that they are small businesses that are in need of a service or product. Nope, too  broad. I mean really, who are they? What are their needs, motivations, concerns, goals? Creating user personas for your customers is an increasingly important step in targeting your marketing efforts. As a business owner, you can work endlessly on marketing your product or service. But, if you cast too wide a net and don’t locate and engage your target audience, your efforts may go to waste. So how does one go about creating user personas for their customers? Today, we’ll discuss some tips on doing just that.

 

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Lead Generation Marketing in a Downturn Economy: Social or Search for your Small Business?

Got a headache yet? The options can seem endless when deciding on a campaign to market your small business online. So what is best for your business when trying to achieve lead generation marketing in a downturn economy? 

 

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Search Engine Analytics - Keyword Analysis

Last week we discussed key metrics related to search engine analytics. Today lets dive into the keywords.

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Search Engine Analytics: Understanding the Metrics

Happy New Year small business owners. Prior to the holiday we focused on constructing paid search campaigns designed to drive traffic to your website. This week we’ll continue the conversation, this time taking it in the direction of search engine analytics, focusing on analyzing the traffic coming to your site. We boldly confirmed that as small business owners we know that:

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SEO for Businesses with Limited Resources: Step 2 - On Page Optimization

For those of you eagerly awaiting part II, I apologize as enjoying the summer weather has  cut into my blog writing. I hope you did not resort to reading all these books on your vacation.

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SEO for Businesses with Limited Resources: Step I - Keyword Strategy

You keep hearing it over and over. Search Engine Optimization is vital to your online marketing strategy but it requires a lot of time. I know your time is limited so I thought I would outline the most important aspects of SEO and how you can get started.

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5 key ingredients of successful inbound marketing

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