When you’re trying to get a business off the ground, you can’t afford to spend hundreds or thousands of dollars on marketing software each month. When the typical solution costs $800-$2000 per month, you need a way to be able to do everything that an all-in-one solution might offer at virtually no cost. Luckily, there are lots of great tools out there that are available for next to nothing and they offer some pretty fantastic features.Read More
What counts as good content marketing for a mid-level budget? Your strategy should employ a balance of your strengths (speed and focus on good content) while avoiding things that businesses with large budgets might do better (such as trying to cover every aspect of your market’s concerns).
If you’ve been searching for marketing solutions for your small to mid-sized business, you’ve likely combed through a lot of information about social media, content marketing and pay per click advertising. While all of these marketing methods are important and effective, some advocates and advisors insist on putting them far ahead of SEO. The truth is search engine optimization is still a valid and very effective way to get more traffic to your website and draw in more quality prospects.
The Facebook Like button has gotten tons of play as of late. It took less than a month to appear on more than 100,000 websites. Even with that success, the squad at Facebook did some research and they think it’s time to give users more choices.
It’s up, it’s down. It’s up, it’s down. The market of late can be summed up in one word...wacky. The result is that your marketing budget is way down. With all this talk of double-dipping, volatile markets - and the falling sky...what is a small business owner to do? Well, advertise, for starters.
Recently, professional online network LinkedIn enabled companies to add profiles. Known for creating an online resource for individual networking, LinkedIn has now opened up this ongoing networking event to allow companies to recruit employees and market themselves. So, you ask, would this be a good marketing tool for my business?
"I have no idea what it is, but I'm on it all the freaking time." - David Letterman discussing Twitter
You can’t get something for nothing. True. But these days, customers can often get something for half. Websites like Groupon and LivingSocial are deal-a-day sites that offer discounts on services from business within the markets they serve. The premise is that the coupon or deal of the day serves as a contract. If enough people buy the coupon, the service or product becomes available to all. For example, a restaurant would offer an $80 meal at $40. Once enough buyers grab the $40 coupon, the meal coupon is available. According to its website, as of October 2010, Groupon serves more than 150 markets in North America and 100 markets in Europe, Asia and South America and has amassed 35 million registered users. That’s a whole lotta coupons, and a whole lotta leads. Here are some positive points that small business owners have reported after using digital coupon marketing sites:
Gone are the days of the tri-fold marketing piece. Successful marketing collateral in today’s business climate is dependent on content marketing strategy. So, what is content marketing strategy? Content marketing is a term that describes marketing through multiple formats that, through the creation and sharing of content, engages current and potential consumers. The idea behind content marketing strategy is to deliver useful and valuable information to your customers to position yourself as an authority within your industry.
- Creative – The start of this marketing bonanza is to create content about your business and industry. Through articles and blog posts, well written for keyword optimization, report on your industry to your visitors. This creates a place for them to return to when needing questions answered. Create e-books to walk them through challenges and post to social media sites to deliver your creative solutions to a broader audience.
With so many flashy and innovative avenues in the realm of internet advertising today, it can be easy to get swept up in new glitzy platforms and lose sight of the key goals of marketing: to promote brand awareness and drive revenue.
B2B marketers need to be especially wary of this, as they are not as well served by testing the technological waters as are B2C enterprises. Inherent in B2B internet marketing is the need to maintain an elevated sense of etiquette and gravity; in order to attract business customers, a business needs to position itself as entity that has the capacity to service a need of that customer while maintaining its brand identity and upholding its established core values.
A few things to bear in mind in approaching B2B internet marketing
Identify your expectations…and stick to them. If lead generation is your ultimate goal, don’t get side swept by innovations that promise to increase exposure in a flashy way.
Don’t feel compelled to rush into something because everyone else is doing it; just because your competitor may have generated several thousand ‘fans’ on their Facebook page, doesn’t mean that the fans are translating into customers or that the competitor has the knowledge and skill to channel these acquisitions into a positive yield.
Like most people, from time to time I have nagging doubts about decisions I made. On occasion fear or worry keeps me up at night . Lately it tends to be around my business but you don't have to run a business to identify.