Marketing Your Business Online

How to Utilize the New Analytics Feature on Pinterest

Pinterest is a network that many businesses have chosen to incorporate into their social media marketing efforts. Although it doesn’t get the attention that Facebook and Twitter do, some experts think that it’s catching up on these social media titans. One recent feature that was added is Pinterest Analytics, which provides a variety of data to gain key insights into your campaign performance. Here are the basics of this new analytics feature and some ways your business can take advantage of it.

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How to Perform a Social Media Audit for Your Inbound Marketing

According to Customer Think’s research, 56% of B2B businesses are increasing their marketing spending on social media this year. This means that the chances your competitors are growing mature, lead generation social programs is very high. You owe it to the growth of your company to consider how social fits into your marketing plan, and how you can leverage it.

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Does the Facebook News Feed spell trouble for Inbound Marketers?

If Facebook is an important part of your inbound marketing plan, take notice! The new News Feed algorithm is making some big changes – and causing some controversy – in the world of social media marketing.

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How to Leverage Google+ for Your Technology Company

There’s only so much time – and resources – you can use to market your technology company. That’s why it’s so important to make your efforts count. If you’re making social media a bigger part of your technology marketing in the next year, Google+ deserves your attention.

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LinkedIn Company Pages: Tips for the Update

Is using LinkedIn part of your inbound marketing strategy? Technology, software and other B2B oriented businesses can get a lot from participating on LinkedIn, and now the social network has even more to offer for companies.

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35 Tips for Better Social Media Engagement

Is your social media presence not bringing the results you want? Your engagement strategy may be the culprit. Social Media Marketing is an important part of your inbound marketing strategy so it’s essential that you make connecting with your audience on social platforms a priority.

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