Launching into a strategic social media marketing campaign can help you increase your brand’s strength, improve name recognition and get more ideally qualified leads into your pipeline. But what constitutes “good social media marketing”? It has to do with what you are measuring and why.
According to Customer Think’s research, 56% of B2B businesses are increasing their marketing spending on social media this year. This means that the chances your competitors are growing mature, lead generation social programs is very high. You owe it to the growth of your company to consider how social fits into your marketing plan, and how you can leverage it.
If your business doesn't have a big social media presence, chances are you've been advised to get one. And while there has been a certain amount of hype around “going social”, there is also a very concrete reality behind the hype.
When done correctly, inbound marketing can show more ROI than any other part of your online marketing campaign. The key here, though, is doing it correctly—and many software companies do not.
Is your social media presence not bringing the results you want? Your engagement strategy may be the culprit. Social Media Marketing is an important part of your inbound marketing strategy so it’s essential that you make connecting with your audience on social platforms a priority.