Marketing Your Business Online

Should You Use LinkedIn as Part of Your Software Marketing Strategy?

There is no guarantee that LinkedIn is the right place to build awareness for your software company or sell your software directly. But if your target market is on the site in sufficient numbers, you could be leaving tens of thousands (or more) on the table, if you don't at least run a test. Here is how to tell if LinkedIn is the right place to market your software

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How to Market Your Software and Be Helpful to Potential (and Current) Customers

Your software is designed to solve problems for your customers—or at least it should be. Even games are designed to solve the problem, “I am bored—what can I do with my time?” 

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How to Tie Your Software Marketing Needs to Your Website

Many entrepreneurs and programmers assume that if a given piece of software is good enough, it will spread in popularity and make money with little marketing on the part of the owners. Unfortunately, this is far from the truth.

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The 8 Worst Software Marketing Programs of All Time

software inbound marketing strategy can give great software great exposure. In a marketplace full of software options, having a plan to reach potential users is absolutely essential key. But even the best inbound marketing plan can’t compensate for a poor product. These software marketing programs could’ve used more time in beta-testing before they hit the market.

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4 Types of Content Every Software Marketing Campaign Needs

Successfully marketing your software company is more than setting up a website and distributing a few press releases. You’ve got to accomplish four goals with your software marketing campaigns:

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Software Marketing: How to Deal with Dips in Traffic

You’ve been focused on growing your online audience. You’re adding content into your software marketing mix. You’re even paying attention to keywords more than ever before. As you analyze your monthly traffic stats, there’s a dip. What went wrong?

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How Content Marketing Helps Your Sales Process

Despite all of the great information out there on content marketing, many brands are missing the mark. They aren’t sure how content ties to sales, so they ignore all of the great advice out there on white papers, blog posts and social media updates. They don’t see a clear connection between what they publish and their sales figures.

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Website Marketing - 7 Ways You're Failing and What to Do About It

The old movie line “If you build it, they will come” isn’t true at all for your business’s website. Marketing your website and optimizing its effectiveness is an ongoing process – and when it’s mastered, it can bring hundreds of customers and millions of dollars in revenue.

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Three Keys to a Successful Homepage

Is your homepage helping or hindering your visitors? Are your bounce rates on this page through the roof? Chances are if you aren’t getting the results you expect from your website, your homepage is to blame.

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5 Signs Your Website Needs an Update

Your website is your online calling card. So why are so many software, tech and midsized businesses missing the mark with their web pages? They either aren’t sure of the benefits of updating a website, aren’t sure where they should be focusing their updating efforts – or don’t think it’s worth their time.

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What to Look for in an Inbound Marketing Partner

Interested in inbound marketing but not sure where to start? An inbound marketing partner can help you streamline the process, keep your ROI in check and increase your sales. But finding the right inbound marketing partner for your business is a tall order. The term “inbound marketing” is being used so much these days that it can be difficult to find a partner that is experience, qualified and able to help with your goals.

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Finding the Why in Your Technology Marketing Message

Developing a clear and effective marketing message is an essential first step to a great technology marketing campaign. If your message is fuzzy, scattered or undefined you’re going to have a lot of trouble getting the leads and sales that you’re looking for.

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Software Marketing: 5 Reasons Content is Essential

Are you a software marketer who thinks that software can sell itself? This is your wakeup call! No matter how terrific your features are or how much time your development team has put into understanding the needs of your target market, your sales are going to suffer unless you market your software correctly.

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