Technology has come a long way in recent years and a CRM solution is a popular way to manage a company’s customer database. According to Inc.com, “the term CRM describes methodologies, software, and often, Internet capabilities designed to help businesses manage customer relationships in an organized fashion.” With different platforms offering a variety of features and a large degree of customization, it’s necessary to know what you need before choosing a vendor. Here are four universal features to look for in a CRM solution.Read More
There has never been a better time to be in the consumer technology market—or even the B2B tech market. But technology marketing isn't without its own pitfalls and traps. Here are 3 of the most common tech marketing mistakes, and ways to avoid them.
Your website can be the biggest sales tool in your arsenal – so why are so many tech companies missing the mark? Websites are more than digital brochures. There are several key elements that you can put to use right now to help your tech marketing.