You are marketing a new technology that you believe in and know could be of great use to consumers. Unfortunately, your target market might be skeptical of a new product or service. In today’s digital world, it is more important than ever to build trust and authentic relationships with potential clients through social media. If you are looking for a way to establish your company as an authority in your industry…the answer is Google+.
There has never been a better time to be in the consumer technology market—or even the B2B tech market. But technology marketing isn't without its own pitfalls and traps. Here are 3 of the most common tech marketing mistakes, and ways to avoid them.
Your website can be the biggest sales tool in your arsenal – so why are so many tech companies missing the mark? Websites are more than digital brochures. There are several key elements that you can put to use right now to help your tech marketing.
A software inbound marketing strategy can give great software great exposure. In a marketplace full of software options, having a plan to reach potential users is absolutely essential key. But even the best inbound marketing plan can’t compensate for a poor product. These software marketing programs could’ve used more time in beta-testing before they hit the market.
With technology marketing, your company’s tech solution can get the recognition it deserves. Unfortunately for these advances, they didn’t have the benefit of technology marketing or timing. Even though these were all great ideas, they weren’t able to get the traction that leads to wide spread success and acceptance.
Establishing your high tech company as a go to provider for your solutions is a multi-layered process. But one of the most important is creating leadership in your industry through the strategic sharing of ideas. Thought leadership is the process of sharing your ideas to influence your industry, show your expertise and prove to your prospects that your company is the right solution for their needs.