You don't always get what you pay for on the web, sometimes you get a lot more. Take, for example, the expanding list of tools designed by Google. While Google Maps and Google Plus may be the first thing that you think of when it comes to Google tools, there’s actually a growing suite of products that can help professional marketers do their job better. Whether you’re handling marketing in house or working with an inbound marketing partner, Google can help.
There’s a science to getting your audience to take action on your website. It’s a bit like creating a formula. You put together certain elements and then – voila – you have predictable and repeatable results.
Successful content marketing requires consistent publishing – but it can be a challenge to keep your coffers full, especially if you've been publishing for years. Reviewing your existing content is a great way to measure how far you've come and get new ideas.