There’s a science to getting your audience to take action on your website. It’s a bit like creating a formula. You put together certain elements and then – voila – you have predictable and repeatable results.
Google’s Panda update has taken quite a few sites for a ride in the rankings – and if you’re still feeling the impact, it’s time to take a look at your website’s content. Even if you didn’t get dinged by the update, the writing on Google’s wall is clear: great content and social activity are playing a big part in your website’s rankings.