You don't always get what you pay for on the web, sometimes you get a lot more. Take, for example, the expanding list of tools designed by Google. While Google Maps and Google Plus may be the first thing that you think of when it comes to Google tools, there’s actually a growing suite of products that can help professional marketers do their job better. Whether you’re handling marketing in house or working with an inbound marketing partner, Google can help.
Your website is a valuable part of your marketing package, no matter what kind of business you're in. Whether you sell cotton seeds or windmills, your website answers questions about your product, shows prospective customers how to purchase and gives them a little something extra for their time. Somehow, it has become standard practice to completely redesign commercial websites every 18 to 24 months, but does your website really need to be redesigned?
There’s a science to getting your audience to take action on your website. It’s a bit like creating a formula. You put together certain elements and then – voila – you have predictable and repeatable results.
Successful content marketing requires consistent publishing – but it can be a challenge to keep your coffers full, especially if you've been publishing for years. Reviewing your existing content is a great way to measure how far you've come and get new ideas.
You’ve got one chance to make a first impression – and that’s as true for your website as it is for in person networking. If you want your website to function effectively, you’ve got to take the time to understand online buyers.
You’ve been focused on growing your online audience. You’re adding content into your software marketing mix. You’re even paying attention to keywords more than ever before. As you analyze your monthly traffic stats, there’s a dip. What went wrong?
The old movie line “If you build it, they will come” isn’t true at all for your business’s website. Marketing your website and optimizing its effectiveness is an ongoing process – and when it’s mastered, it can bring hundreds of customers and millions of dollars in revenue.
Is your homepage helping or hindering your visitors? Are your bounce rates on this page through the roof? Chances are if you aren’t getting the results you expect from your website, your homepage is to blame.
Your website is your online calling card. So why are so many software, tech and midsized businesses missing the mark with their web pages? They either aren’t sure of the benefits of updating a website, aren’t sure where they should be focusing their updating efforts – or don’t think it’s worth their time.
Social media marketing has transformed the way that companies can do business online. But it’s important to go about it creatively. We’re long past the point where social media can be effective without a strategy and a unique approach. If you’re ready to get inspired and create more profitable social media campaigns, here are 44 tips and examples to help you market on social media.
Developing a clear and effective marketing message is an essential first step to a great technology marketing campaign. If your message is fuzzy, scattered or undefined you’re going to have a lot of trouble getting the leads and sales that you’re looking for.